London School of Public Relations
Organizacija London School of Public Relations (LSPR) has been located in Notting Hill Gate, London, since 1992. It was established as part of media company David Game, with John Dalton as its founder and director. After success in the UK, London School of Public Relations has gradually expanded to other countries, and has quickly become an international, professional, educational institution - LSPR Worldwide. London School of Public Relations Worldwide grows into a global brand that sets new education standards in the area of public relations, with equal success in both developing markets and economically developed countries. In Serbia, LSPR has been present since 2004 and so far more than 500 PR managers of many large companies and organisations have obtained its diploma.
London School of Public Relations is recognised by ITOL (Institute of Training and Occupational Learning), NUJ (The National Union of Journalists) and CPD (Continuing Professional Development). In Serbia, the school won the traditional Annual Award of the Public Relations Society of Serbia – Award for Improving the Profession through Publications, Educational and Public Work – in 2006.
LSPR’s mission is to explain to attendees how reputation can be built with brands and how then opportunities can be created for an organisation to remain competitive and ahead of others in times when the importance of social impact and volatile nature of business is growing. Continuity in learning is necessary in such an environment for people engaged in communications, and therefore the school aims to provide the best knowledge in selected areas through consulting. After the course, all attendees are fully prepared for future professional challenges.
LSPR’s program is tailored to every market where it operates. In addition to theoretical knowledge, lectures also include practical part, where attendees fulfill specific tasks and consult with lecturers. They get an opportunity to present acquired knowledge and skills at a final exam, followed by its results and a diploma ceremony. Attendees who are excused from lectures can attend them with future LSPR generations.
LSPR program modules are as follows: