{"id":4250,"date":"2026-04-13T19:54:24","date_gmt":"2026-04-13T19:54:24","guid":{"rendered":"https:\/\/represent.rs\/?p=4250"},"modified":"2026-04-30T09:43:15","modified_gmt":"2026-04-30T07:43:15","slug":"frikom-soft-ice","status":"publish","type":"post","link":"https:\/\/represent.rs\/en\/frikom-soft-ice\/","title":{"rendered":"Frikom Soft Ice"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4250\" class=\"elementor elementor-4250\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64aab79 e-flex e-con-boxed e-con e-parent\" data-id=\"64aab79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23cc36bb e-flex e-con-boxed e-con e-parent\" data-id=\"23cc36bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e87e34b e-con-full e-flex e-con e-child\" data-id=\"e87e34b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdf5102 e-con-full e-flex e-con e-child\" data-id=\"bdf5102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-786e0838 e-con-full e-flex e-con e-child\" data-id=\"786e0838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da91340 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"da91340\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>SOFT ICE COOKIE<\/b>\nFRIKOM<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d921fcc e-con-full e-flex e-con e-child\" data-id=\"d921fcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57119677 e-con-full e-flex e-con e-child\" data-id=\"57119677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-245539dc elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"245539dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Frikom je brend poznat po proizvodnji i distribuciji sladoleda i smrznute hrane. Lidersku poziciju odr\u017eava stalnim inovacijama i kreativno\u0161\u0107u svog asortimana proizvoda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a64992 e-flex e-con-boxed e-con e-parent\" data-id=\"4a64992\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97a97c1 e-con-full e-flex e-con e-child\" data-id=\"97a97c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57515a5 elementor-widget elementor-widget-html\" data-id=\"57515a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<iframe width=\"560\" height=\"615\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?si=_brPF0lP55lIPUT3&amp;list=PLhYyl9N_CjJbe3L3xLSSabdE6CO26tRh1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-378d91a9 e-flex e-con-boxed e-con e-parent\" data-id=\"378d91a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17801861 e-con-full e-flex e-con e-child\" data-id=\"17801861\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-564047ad e-con-full e-flex e-con e-child\" data-id=\"564047ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a6711c6 e-con-full e-flex e-con e-child\" data-id=\"7a6711c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da79d02 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4da79d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Izazov<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5594c50a e-con-full e-flex e-con e-child\" data-id=\"5594c50a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5dced8f8 e-con-full e-flex e-con e-child\" data-id=\"5dced8f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bcd059 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6bcd059\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Frikom je nparavio idealan desert za hladne zimske dane. Ideja za \u201eSoft Ice cookie\u201c jeste bila kreativna, ali je zadatak bio vezan za percepciju potro\u0161a\u010da da su Frikomovi proizvodi namenjeni za leto. Na\u0161 cilj je bio da skrenemo pa\u017enju na brend uprkos postoje\u0107oj reputaciji klijenta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2028092 e-flex e-con-boxed e-con e-parent\" data-id=\"2028092\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b462684 e-con-full e-flex e-con e-child\" data-id=\"b462684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1792ccc e-con-full img-ai-gener-anim e-flex e-con e-child\" data-id=\"1792ccc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131217f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"131217f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/04\/soft-02-1-1024x576.png\" class=\"attachment-large size-large wp-image-5811\" alt=\"\" srcset=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/04\/soft-02-1-1024x576.png 1024w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/04\/soft-02-1-300x169.png 300w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/04\/soft-02-1-768x432.png 768w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/04\/soft-02-1-1536x864.png 1536w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/04\/soft-02-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-146703a e-flex e-con-boxed e-con e-parent\" data-id=\"146703a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32532e4 e-con-full e-flex e-con e-child\" data-id=\"32532e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47b9cb2 e-con-full e-flex e-con e-child\" data-id=\"47b9cb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec48535 e-con-full e-flex e-con e-child\" data-id=\"ec48535\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-108ad59 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"108ad59\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Re\u0161enje <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a2dac e-con-full e-flex e-con e-child\" data-id=\"74a2dac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-164fba4 e-con-full e-flex e-con e-child\" data-id=\"164fba4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715fdd6 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"715fdd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Opet smo se okrenuli formatu stop-motion videa i ovog puta napravili \u010detiri videa na dru\u0161tvenim mre\u017eama u roku od mesec dana. Svaki video je predstavljao kombinaciju 2D i 3D animacije, a sva \u010detiri su zami\u0161ljeni kao pri\u010da o poreklu proizvoda Soft Ice Cookie. Od minijaturne fabrike u \u010da\u0161ici ovog deserta do prikaza kvaliteta sastojaka, kampanja je predstavila ovaj nov brend kao ne\u0161to do tada nevi\u0111eno na tr\u017ei\u0161tu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da42030 e-con-full e-flex e-con e-child\" data-id=\"da42030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bd8379 e-flex e-con-boxed e-con e-parent\" data-id=\"9bd8379\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6904bf7 e-con-full e-flex e-con e-child\" data-id=\"6904bf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab428fb e-con-full e-flex e-con e-child\" data-id=\"ab428fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b34aeb0 e-con-full e-flex e-con e-child\" data-id=\"b34aeb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d54327 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5d54327\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rezultati<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ee45ee e-con-full e-flex e-con e-child\" data-id=\"6ee45ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5b953c e-con-full e-flex e-con e-child\" data-id=\"e5b953c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d03f2 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a4d03f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"rep-stats-list\">\n  <li>Preko <span class=\"rep-count\" data-target=\"290000\">0<\/span> pregleda na Instagramu i YouTube-u<\/li>\n  <li>+<span class=\"rep-count\" data-target=\"15\">0<\/span>% engagement rate<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3914f1 elementor-widget elementor-widget-html\" data-id=\"b3914f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nconst counters = document.querySelectorAll('.rep-count');\n\nconst animateCounter = (counter) => {\n  const target = +counter.getAttribute('data-target');\n  const duration = 1200; \/\/ ms\n  const stepTime = 16;\n  const totalSteps = duration \/ stepTime;\n  const increment = target \/ totalSteps;\n\n  let current = 0;\n\n  const update = () => {\n    current += increment;\n\n    if (current < target) {\n      counter.innerText = Math.floor(current);\n      requestAnimationFrame(update);\n    } else {\n      counter.innerText = target;\n    }\n  };\n\n  update();\n};\n\n\/* trigger kad u\u0111e u viewport *\/\nconst observer = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      animateCounter(entry.target);\n      observer.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.6 });\n\ncounters.forEach(counter => {\n  observer.observe(counter);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e150966 e-con-full e-flex e-con e-child\" data-id=\"e150966\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6c799f e-con-full img-ai-gener-anim e-flex e-con e-child\" data-id=\"a6c799f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ded4958 elementor-widget elementor-widget-image\" data-id=\"ded4958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gastro.24sata.hr\/media\/img\/db\/c1\/cefb863be63ed0563c7e.jpeg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-753b49b e-con-full e-flex e-con e-child\" data-id=\"753b49b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ef0767 e-con-full e-flex e-con e-child\" data-id=\"1ef0767\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-054a0cc e-con-full e-flex e-con e-child\" data-id=\"054a0cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0e415 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4c0e415\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zaklju\u010dak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71379a5 e-con-full e-flex e-con e-child\" data-id=\"71379a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-79ea8ed e-con-full e-flex e-con e-child\" data-id=\"79ea8ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-51dbce5 e-con-full e-flex e-con e-child\" data-id=\"51dbce5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9679a6a elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9679a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-text-block\"><p>Frikom Soft Ice Cookie pokazao je da se i sezonska percepcija brenda mo\u017ee promeniti kada se proizvod predstavi kroz dovoljno ma\u0161tovit, relevantan i vizuelno upe\u010datljiv sadr\u017eaj. Kroz seriju stop-motion videa, zimski desert dobio je sopstveni svet, pri\u010du i razlog da bude prime\u0107en van o\u010dekivanog letnjeg konteksta.<\/p><p>Ovaj projekat je potvrdio da dobar kreativni format mo\u017ee da pomeri granice kategorije, pribli\u017ei novi proizvod publici i pretvori jednostavnu inovaciju u sadr\u017eaj koji ljudi \u017eele da pogledaju, zapamte i podele.<\/p><p>\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b334e00 e-con-full e-flex e-con e-child\" data-id=\"b334e00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d09655 elementor-widget elementor-widget-html\" data-id=\"4d09655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nconst counters = document.querySelectorAll('.rep-count');\n\nconst animateCounter = (counter) => {\n  const target = +counter.getAttribute('data-target');\n  const duration = 1200; \/\/ ms\n  const stepTime = 16;\n  const totalSteps = duration \/ stepTime;\n  const increment = target \/ totalSteps;\n\n  let current = 0;\n\n  const update = () => {\n    current += increment;\n\n    if (current < target) {\n      counter.innerText = Math.floor(current);\n      requestAnimationFrame(update);\n    } else {\n      counter.innerText = target;\n    }\n  };\n\n  update();\n};\n\n\/* trigger kad u\u0111e u viewport *\/\nconst observer = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      animateCounter(entry.target);\n      observer.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.6 });\n\ncounters.forEach(counter => {\n  observer.observe(counter);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c342a9b e-flex e-con-boxed e-con e-parent\" data-id=\"c342a9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39cf1e3 e-con-full e-flex e-con e-child\" data-id=\"39cf1e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50be1fc elementor-widget elementor-widget-shortcode\" data-id=\"50be1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d6765b0 e-flex e-con-boxed e-con e-parent\" data-id=\"3d6765b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a3d67d9 e-con-full e-flex e-con e-child\" data-id=\"6a3d67d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5257156 elementor-widget elementor-widget-html\" data-id=\"5257156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t <div class=\"rep-led-ticker-white__track\">\n    <div class=\"rep-led-ticker-white__group\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      <span>.sadr\u017eaj.<\/span>\n      <span>.eventi i AI u jednom sistemu.<\/span>\n      <span>.vi\u0161e industrija.<\/span>\n      <span>.fokus na merljivom ishodu.<\/span>\n    <\/div>\n\n    <div class=\"rep-led-ticker-white__group\" aria-hidden=\"true\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      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class=\"rep-half-hero__btn-pill\">\r\n          <span class=\"rep-half-hero__btn-label\">ZAKA\u017dI SASTANAK\r\n<\/span>\r\n        <\/span>\r\n\r\n        <span class=\"rep-half-hero__btn-circle\" aria-hidden=\"true\">\r\n          <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M7 17L17 7M17 7H9M17 7V15\"\r\n              stroke=\"black\"\r\n              stroke-width=\"2\"\r\n              stroke-linecap=\"round\"\r\n              stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/span>\r\n      <\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1759ab9f e-con-full rep-cta-liquid e-flex e-con e-child\" data-id=\"1759ab9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f232eff 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{\r\n    if (state.raf) {\r\n      cancelAnimationFrame(state.raf);\r\n      state.raf = null;\r\n    }\r\n  }\r\n\r\n  const observer = new IntersectionObserver((entries) => {\r\n    entries.forEach(entry => {\r\n      state.visible = entry.isIntersecting;\r\n\r\n      if (state.visible) {\r\n        updateRect();\r\n        startAnimation();\r\n      } else {\r\n        stopAnimation();\r\n      }\r\n    });\r\n  }, {\r\n    threshold: 0.08\r\n  });\r\n\r\n  observer.observe(container);\r\n\r\n  container.addEventListener('pointerenter', onPointerEnter, { passive: true });\r\n  container.addEventListener('pointermove', onPointerMove, { passive: true });\r\n  container.addEventListener('pointerleave', onPointerLeave, { passive: true });\r\n\r\n  window.addEventListener('resize', updateRect, { passive: true });\r\n  window.addEventListener('scroll', updateRect, { passive: true });\r\n\r\n  document.addEventListener('visibilitychange', function () {\r\n    if (document.hidden) {\r\n     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Lidersku poziciju odr\u017eava stalnim inovacijama i kreativno\u0161\u0107u svog asortimana proizvoda. Izazov Frikom je nparavio idealan desert za hladne zimske dane. Ideja za \u201eSoft Ice cookie\u201c jeste bila kreativna, ali je zadatak bio vezan za percepciju potro\u0161a\u010da da su Frikomovi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-4250","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/comments?post=4250"}],"version-history":[{"count":36,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4250\/revisions"}],"predecessor-version":[{"id":6231,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4250\/revisions\/6231"}],"wp:attachment":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/media?parent=4250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/categories?post=4250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/tags?post=4250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}