{"id":4283,"date":"2026-04-13T20:27:18","date_gmt":"2026-04-13T20:27:18","guid":{"rendered":"https:\/\/represent.rs\/?p=4283"},"modified":"2026-04-21T10:04:22","modified_gmt":"2026-04-21T08:04:22","slug":"kadar-da-prodas-ovaj-proizvod","status":"publish","type":"post","link":"https:\/\/represent.rs\/en\/kadar-da-prodas-ovaj-proizvod\/","title":{"rendered":"Kadar da prodas ovaj proizvod"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4283\" class=\"elementor elementor-4283\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64aab79 e-flex e-con-boxed e-con e-parent\" data-id=\"64aab79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23cc36bb e-flex e-con-boxed e-con e-parent\" data-id=\"23cc36bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e87e34b e-con-full e-flex e-con e-child\" data-id=\"e87e34b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdf5102 e-con-full e-flex e-con e-child\" data-id=\"bdf5102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-786e0838 e-con-full e-flex e-con e-child\" data-id=\"786e0838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da91340 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"da91340\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>KADAR DA PRODA\u0160 <\/b>\nOVAJ PROIZVOD?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d921fcc e-con-full e-flex e-con e-child\" data-id=\"d921fcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57119677 e-con-full e-flex e-con e-child\" data-id=\"57119677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-245539dc elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"245539dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kako smo nekonvencionalnim konkursom privukli 97 prijava za copy poziciju?<\/strong><\/p><p>\u017deleli smo da privu\u010demo kvalitetne copy kandidate u trenutku kada klasi\u010dni oglasi za posao vi\u0161e nisu davali dovoljno dobar odgovor na potrebe kreativne industrije. Umesto standardnog konkursa, osmislili smo format koji je istovremeno bio i employer branding alat i prvi selekcioni filter \u2014 i tako do\u0161li do 97 prijava, od kojih je 88 bilo od kandidata sa agencijskim iskustvom.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a64992 e-flex e-con-boxed e-con e-parent\" data-id=\"4a64992\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97a97c1 e-con-full e-flex e-con e-child\" data-id=\"97a97c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdd3b2 elementor-widget elementor-widget-video\" data-id=\"6cdd3b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=i4Gkp7tiuVg&amp;source_ve_path=MjM4NTE&amp;embeds_referring_euri=https%3A%2F%2Fwww.advertiser-serbia.com%2F&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-378d91a9 e-flex e-con-boxed e-con e-parent\" data-id=\"378d91a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17801861 e-con-full e-flex e-con e-child\" data-id=\"17801861\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-564047ad e-con-full e-flex e-con e-child\" data-id=\"564047ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a6711c6 e-con-full e-flex e-con e-child\" data-id=\"7a6711c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da79d02 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4da79d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Izazov<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5594c50a e-con-full e-flex e-con e-child\" data-id=\"5594c50a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5dced8f8 e-con-full e-flex e-con e-child\" data-id=\"5dced8f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bcd059 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6bcd059\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>U trenutku kada je potra\u017enja za kvalitetnim kadrovima u kreativnoj industriji rasla, bilo nam je jasno da klasi\u010dan pristup regrutaciji vi\u0161e nije dovoljan. Standardni oglasi, generi\u010dki benefiti i o\u010dekivane poruke nisu imali kapacitet da izdvoje na\u0161 employer brand niti da prepoznaju prave kreativne talente ve\u0107 u prvom kontaktu.<\/p><p>Na\u0161 izazov nije bio samo da pove\u0107amo vidljivost oglasa za posao, ve\u0107 da do\u0111emo do kandidata koji zaista razmi\u0161ljaju kao copywriteri \u2014 brzo, originalno, duhovito i prodajno.<\/p><p>Zato nam je bio potreban strate\u0161ki pristup koji spaja employer branding, kreativnu komunikaciju i selekciju u jedinstven format.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2028092 e-flex e-con-boxed e-con e-parent\" data-id=\"2028092\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b462684 e-con-full e-flex e-con e-child\" data-id=\"b462684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1792ccc e-con-full img-ai-gener-anim e-flex e-con e-child\" data-id=\"1792ccc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131217f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"131217f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.advertiser-serbia.com\/advertiser\/wp-content\/uploads\/2024\/05\/represent-probaj-da-prodas-ovaj-proizvod.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-146703a e-flex e-con-boxed e-con e-parent\" data-id=\"146703a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32532e4 e-con-full e-flex e-con e-child\" data-id=\"32532e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47b9cb2 e-con-full e-flex e-con e-child\" data-id=\"47b9cb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec48535 e-con-full e-flex e-con e-child\" data-id=\"ec48535\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-108ad59 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"108ad59\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Re\u0161enje <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a2dac e-con-full e-flex e-con e-child\" data-id=\"74a2dac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-164fba4 e-con-full e-flex e-con e-child\" data-id=\"164fba4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715fdd6 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"715fdd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Umesto klasi\u010dnog oglasa za posao, razvili smo serijal oglasa postavljen kao kreativni izazov. Na prvi pogled, oglasi su delovali kao apsurdni prodajni zadaci, ali su u su\u0161tini bili osmi\u0161ljeni da odmah aktiviraju upravo onu vrstu razmi\u0161ljanja koja je potrebna dobrom copywriteru.<\/p><p>Kandidate smo pozvali da uz svoju biografiju po\u0161alju jednu re\u010denicu kojom bi \u201cprodali\u201d jedan od neobi\u010dnih proizvoda iz oglasa. Time je sam konkurs postao vi\u0161e od poziva za prijavu \u2014 postao je alat za prepoznavanje talenta ve\u0107 u prvom koraku selekcije.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c6a860 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1c6a860\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"rep-plus-list\">\n  <li>\n    <span class=\"rep-plus\">+ <\/span>\n    <span class=\"rep-text\">\n      <strong>Objedinjena ideja<\/strong> \u2013 ovakvim pristupom spojili smo vi\u0161e funkcija u jedinstven koncept\n    <\/span>\n  <\/li>\n\n  <li>\n    <span class=\"rep-plus\">+ <\/span>\n    <span class=\"rep-text\">\n      <strong>Employer branding<\/strong> \u2013 format koji jasno pokazuje karakter brenda i kreativnu diferencijaciju u odnosu na tipi\u010dne konkurse\n    <\/span>\n  <\/li>\n\n  <li>\n    <span class=\"rep-plus\">+ <\/span>\n    <span class=\"rep-text\">\n      <strong>Selekcioni mehanizam<\/strong> \u2013 testiranje relevantnih ve\u0161tina ve\u0107 na samom ulazu u proces\n    <\/span>\n  <\/li>\n\n  <li>\n    <span class=\"rep-plus\">+ <\/span>\n    <span class=\"rep-text\">\n      <strong>Organsko privla\u010denje pa\u017enje<\/strong> \u2013 koncept koji podsti\u010de reakciju, deljenje i anga\u017eman publike\n    <\/span>\n  <\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bd8379 e-flex e-con-boxed e-con e-parent\" data-id=\"9bd8379\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6904bf7 e-con-full e-flex e-con e-child\" data-id=\"6904bf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab428fb e-con-full e-flex e-con e-child\" data-id=\"ab428fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b34aeb0 e-con-full e-flex e-con e-child\" data-id=\"b34aeb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d54327 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5d54327\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rezultati<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ee45ee e-con-full e-flex e-con e-child\" data-id=\"6ee45ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5b953c e-con-full e-flex e-con e-child\" data-id=\"e5b953c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d03f2 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a4d03f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"rep-stats-list\">\n  <li><span class=\"rep-count\" data-target=\"97\">0<\/span> prijava ukupno<\/li>\n  <li><span class=\"rep-count\" data-target=\"88\">0<\/span> kandidata sa agencijskim iskustvom<\/li>\n  <li>Prijave su stizale i iz inostranstva<\/li>\n  <li>Veliko interesovanje izazvale su i naknadne objave \u201epobedni\u010dkih\u201c kopija<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3914f1 elementor-widget elementor-widget-html\" data-id=\"b3914f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nconst counters = document.querySelectorAll('.rep-count');\n\nconst animateCounter = (counter) => {\n  const target = +counter.getAttribute('data-target');\n  const duration = 1200; \/\/ ms\n  const stepTime = 16;\n  const totalSteps = duration \/ stepTime;\n  const increment = target \/ totalSteps;\n\n  let current = 0;\n\n  const update = () => {\n    current += increment;\n\n    if (current < target) {\n      counter.innerText = Math.floor(current);\n      requestAnimationFrame(update);\n    } else {\n      counter.innerText = target;\n    }\n  };\n\n  update();\n};\n\n\/* trigger kad u\u0111e u viewport *\/\nconst observer = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      animateCounter(entry.target);\n      observer.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.6 });\n\ncounters.forEach(counter => {\n  observer.observe(counter);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e150966 e-con-full e-flex e-con e-child\" data-id=\"e150966\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6c799f e-con-full img-ai-gener-anim e-flex e-con e-child\" data-id=\"a6c799f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ded4958 elementor-widget elementor-widget-image\" data-id=\"ded4958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E22AQGgLdjn7JAmdw\/feedshare-shrink_2048_1536\/feedshare-shrink_2048_1536\/0\/1706264105111?e=2147483647&#038;v=beta&#038;t=irV3ScwsUrG21XOjxy3TWbyus6ut3TlfnQgYoNB1FQk\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-753b49b e-con-full e-flex e-con e-child\" data-id=\"753b49b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ef0767 e-con-full e-flex e-con e-child\" data-id=\"1ef0767\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-054a0cc e-con-full e-flex e-con e-child\" data-id=\"054a0cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0e415 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4c0e415\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zaklju\u010dak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71379a5 e-con-full e-flex e-con e-child\" data-id=\"71379a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-79ea8ed e-con-full e-flex e-con e-child\" data-id=\"79ea8ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-51dbce5 e-con-full e-flex e-con e-child\" data-id=\"51dbce5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9679a6a elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9679a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-text-block\"><p>Pored brojeva, projekat je dodatno oja\u010dao percepciju na\u0161e agencije kao tima koji kreativnost ne pokazuje samo u radu za klijente, ve\u0107 i u na\u010dinu na koji gradi sopstveni tim. Interesovanje kandidata iz inostranstva i reakcije na objavu pobedni\u010dkih radova dodatno su potvrdili da je koncept bio relevantan, upe\u010datljiv i brendovski prepoznatljiv.<\/p><p>\u00a0<\/p><p>Ovim pristupom nismo samo popunjavali otvorenu poziciju, ve\u0107 smo dugoro\u010dno gradili employer brand zasnovan na autenti\u010dnosti, kreativnosti i jasnoj profesionalnoj kulturi. Projekat nam je pokazao da regrutacija mo\u017ee biti i sna\u017ean komunikacijski alat kada je osmi\u0161ljena strate\u0161ki i izvedena kroz ideju koja sama po sebi demonstrira kvalitet brenda.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b334e00 e-con-full e-flex e-con e-child\" data-id=\"b334e00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d09655 elementor-widget elementor-widget-html\" data-id=\"4d09655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nconst counters = document.querySelectorAll('.rep-count');\n\nconst animateCounter = (counter) => {\n  const target = +counter.getAttribute('data-target');\n  const duration = 1200; \/\/ ms\n  const stepTime = 16;\n  const totalSteps = duration \/ stepTime;\n  const increment = target \/ totalSteps;\n\n  let current = 0;\n\n 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class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39cf1e3 e-con-full e-flex e-con e-child\" data-id=\"39cf1e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50be1fc elementor-widget elementor-widget-shortcode\" data-id=\"50be1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-610fa3cf e-flex e-con-boxed e-con e-parent\" data-id=\"610fa3cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12963c02 e-con-full e-flex e-con e-child\" data-id=\"12963c02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b37a879 elementor-widget elementor-widget-html\" data-id=\"4b37a879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t <div class=\"rep-led-ticker-white__track\">\n    <div class=\"rep-led-ticker-white__group\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      <span>.sadr\u017eaj.<\/span>\n      <span>.eventi i AI u jednom sistemu.<\/span>\n      <span>.vi\u0161e industrija.<\/span>\n      <span>.fokus na merljivom ishodu.<\/span>\n    <\/div>\n\n    <div class=\"rep-led-ticker-white__group\" aria-hidden=\"true\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      <span>.sadr\u017eaj.<\/span>\n      <span>.eventi i AI u jednom sistemu.<\/span>\n      <span>.vi\u0161e industrija.<\/span>\n      <span>.fokus na merljivom ishodu.<\/span>\n    <\/div>\n  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33acdc7c e-flex e-con-boxed e-con e-parent\" data-id=\"33acdc7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4cbb0b6 e-con-full rep-cta-liquid e-flex e-con e-child\" data-id=\"4cbb0b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-263aee70 e-con-full e-flex e-con e-child\" data-id=\"263aee70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-364342cf e-con-full e-flex e-con e-child\" data-id=\"364342cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23770c4e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"23770c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spremni\u00a0kada\u00a0\nvi\u00a0budete\u00a0spremni\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41adf598 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"41adf598\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOd\u00a0hitnih\u00a0izazova\u00a0do\u00a0kvartalnih\u00a0ciljeva,\u00a0pretvaramo\u00a0ih\u00a0\nu\u00a0jasan\u00a0plan,\u00a0miks\u00a0usluga\u00a0i\u00a0operativni\u00a0model koji\u00a0ima\u00a0smisla\u00a0\nza\u00a0va\u0161\u00a0tim,\u00a0bud\u017eet\u00a0i\u00a0cilj.\u00a0\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d4eb393 e-con-full e-flex e-con e-child\" data-id=\"5d4eb393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed1ef31 elementor-invisible elementor-widget elementor-widget-html\" data-id=\"4ed1ef31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n      <a href=\"https:\/\/represent.rs\/kontakt\/\" class=\"rep-half-hero__btn3\" target=\"_blank\">\r\n        <span class=\"rep-half-hero__btn-pill\">\r\n          <span class=\"rep-half-hero__btn-label\">ZAKA\u017dI SASTANAK\r\n<\/span>\r\n        <\/span>\r\n\r\n        <span class=\"rep-half-hero__btn-circle\" aria-hidden=\"true\">\r\n          <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M7 17L17 7M17 7H9M17 7V15\"\r\n              stroke=\"black\"\r\n              stroke-width=\"2\"\r\n              stroke-linecap=\"round\"\r\n              stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/span>\r\n      <\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1759ab9f e-con-full rep-cta-liquid e-flex e-con e-child\" data-id=\"1759ab9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f232eff elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"2f232eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"hero-chat hero-chat--consult\">\r\n  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});\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>KADAR DA PRODA\u0160 OVAJ PROIZVOD? Kako smo nekonvencionalnim konkursom privukli 97 prijava za copy poziciju? \u017deleli smo da privu\u010demo kvalitetne copy kandidate u trenutku kada klasi\u010dni oglasi za posao vi\u0161e nisu davali dovoljno dobar odgovor na potrebe kreativne industrije. Umesto standardnog konkursa, osmislili smo format koji je istovremeno bio i employer branding alat i prvi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-4283","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/comments?post=4283"}],"version-history":[{"count":12,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4283\/revisions"}],"predecessor-version":[{"id":6190,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4283\/revisions\/6190"}],"wp:attachment":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/media?parent=4283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/categories?post=4283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/tags?post=4283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}