{"id":4448,"date":"2026-04-14T06:28:43","date_gmt":"2026-04-14T06:28:43","guid":{"rendered":"https:\/\/represent.rs\/?p=4448"},"modified":"2026-04-21T10:16:35","modified_gmt":"2026-04-21T08:16:35","slug":"palata-nauke","status":"publish","type":"post","link":"https:\/\/represent.rs\/en\/palata-nauke\/","title":{"rendered":"Palata Nauke"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4448\" class=\"elementor elementor-4448\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64aab79 e-flex e-con-boxed e-con e-parent\" data-id=\"64aab79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23cc36bb e-flex e-con-boxed e-con e-parent\" data-id=\"23cc36bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e87e34b e-con-full e-flex e-con e-child\" data-id=\"e87e34b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdf5102 e-con-full e-flex e-con e-child\" data-id=\"bdf5102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-786e0838 e-con-full e-flex e-con e-child\" data-id=\"786e0838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da91340 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"da91340\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>PALATA NAUKE<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d921fcc e-con-full e-flex e-con e-child\" data-id=\"d921fcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57119677 e-con-full e-flex e-con e-child\" data-id=\"57119677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-245539dc elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"245539dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-modern-text\">\n<p class=\"rep-heading\"><strong>Kako smo Palatu nauke pozicionirali kao mesto gde je nauka postala dru\u0161tveni doga\u0111aj?<\/strong><\/p>\n\n<\/div>\n<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Tokom 2025. godine radili smo na pozicioniranju Palate nauke kao novog mesta susreta nauke, obrazovanja, kulture i javnog dijaloga u Srbiji. Kroz integrisanu PR, digitalnu i kreativnu komunikaciju doprineli smo tome da Palata nauke u veoma kratkom roku postane jedno od najprepoznatljivijih mesta za popularizaciju nauke u zemlji i regionu, sa vi\u0161e od 100.000 posetilaca do kraja godine.<\/p>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a64992 e-flex e-con-boxed e-con e-parent\" data-id=\"4a64992\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97a97c1 e-con-full e-flex e-con e-child\" data-id=\"97a97c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdd3b2 elementor-widget elementor-widget-video\" data-id=\"6cdd3b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=wl3QRCvp4V0&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-378d91a9 e-flex e-con-boxed e-con e-parent\" data-id=\"378d91a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17801861 e-con-full e-flex e-con e-child\" data-id=\"17801861\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-564047ad e-con-full e-flex e-con e-child\" data-id=\"564047ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a6711c6 e-con-full e-flex e-con e-child\" data-id=\"7a6711c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da79d02 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4da79d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Izazov<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5594c50a e-con-full e-flex e-con e-child\" data-id=\"5594c50a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5dced8f8 e-con-full e-flex e-con e-child\" data-id=\"5dced8f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bcd059 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6bcd059\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Na\u0161 zadatak bio je da Palatu nauke ne predstavimo samo kao novu instituciju, ve\u0107 kao relevantan dru\u0161tveni i kulturno-obrazovni centar koji nauku \u010dini dostupnom, zanimljivom i bliskom \u0161iroj publici.\n<\/p>\n\n<\/div>\n<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Izazov je bio vi\u0161eslojan. Sa jedne strane, Palata nauke je kompleksan prostor koji objedinjuje istra\u017eiva\u010dki segment sa 20 nau\u010dnih centara i segment popularizacije nauke namenjen \u0161iroj publici, kroz interaktivne sadr\u017eaje, eksponate i planetarijum. Sa druge strane, bilo je potrebno izgraditi \u0161iru svest o zna\u010daju nauke u svakodnevnom \u017eivotu i pozicionirati Palatu kao mesto koje podsti\u010de radoznalost, istra\u017eivanje i razumevanje savremenih tema.<\/p>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f320512 elementor-widget elementor-widget-text-editor\" data-id=\"f320512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Zato nam je bio potreban strate\u0161ki pristup koji ne\u0107e komunicirati samo program, ve\u0107 i \u0161iru dru\u0161tvenu vrednost same institucije.<\/p>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2028092 e-flex e-con-boxed e-con e-parent\" data-id=\"2028092\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b462684 e-con-full e-flex e-con e-child\" data-id=\"b462684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1792ccc e-con-full img-ai-gener-anim e-flex e-con e-child\" data-id=\"1792ccc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131217f elementor-widget__width-initial img-wrap elementor-widget elementor-widget-image\" data-id=\"131217f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/palatanauke.rs\/wp-content\/uploads\/2024\/12\/Zaduzbina-Miodraga-Kostica-Palata-nauke-1-Foto-Marko-Todorovic.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-146703a e-flex e-con-boxed e-con e-parent\" data-id=\"146703a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32532e4 e-con-full e-flex e-con e-child\" data-id=\"32532e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47b9cb2 e-con-full e-flex e-con e-child\" data-id=\"47b9cb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec48535 e-con-full e-flex e-con e-child\" data-id=\"ec48535\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-108ad59 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"108ad59\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Re\u0161enje <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a2dac e-con-full e-flex e-con e-child\" data-id=\"74a2dac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-164fba4 e-con-full e-flex e-con e-child\" data-id=\"164fba4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715fdd6 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"715fdd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-modern-text\"><p class=\"rep-heading\">Na\u0161 pristup zasnovali smo na integrisanoj komunikaciji koja povezuje PR, digital i kreativu u jedinstvenu i kontinuiranu pri\u010du.<\/p><\/div><p><strong>Medijska komunikacija\u00a0<\/strong><\/p><div class=\"rep-modern-text\"><p class=\"rep-heading\">Tokom godine razvili smo komunikacionu strategiju zasnovanu na kontinuiranom prisustvu u medijima i pa\u017eljivo planiranom tematskom kalendaru sadr\u017eaja. Poslali smo 12 saop\u0161tenja za medije, \u0161to je rezultiralo sa 239 medijskih objava i obezbedilo stabilan kontinuitet prisustva Palate nauke u informativnim i specijalizovanim medijima.<\/p><\/div><div class=\"rep-modern-text\"><p class=\"rep-heading\">Pored redovne distribucije informacija, kontinuirano smo vodili odnose sa novinarima, urednicima i redakcijama, kako bismo obezbedili da Palata nauke bude predstavljena sadr\u017eajno, kvalitetno i relevantno u javnom prostoru. Organizovali smo i personalizovane obilaske za predstavnike medija, omogu\u0107avaju\u0107i im da prostor i sadr\u017eaje do\u017eive neposredno i autenti\u010dno prenesu svojim publikama. Takav pristup doprineo je i live uklju\u010denjima u televizijske programe, kao i namenski snimanim TV prilozima i medijskim formatima.<\/p><\/div><div class=\"rep-modern-text\"><p class=\"rep-heading\">U fokusu komunikacije bile su klju\u010dne programske aktivnosti Palate nauke: mese\u010dni programi, nove izlo\u017ebe i sadr\u017eaji, kao i otvaranje novih segmenata kompleksa, me\u0111u kojima se posebno izdvojio deo posve\u0107en Extended Reality tehnologijama.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da42030 e-con-full e-flex e-con e-child\" data-id=\"da42030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac4a5c elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0ac4a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Digitalna komunikacija<\/strong>\n<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Digitalne kanale koristili smo kao prostor za pribli\u017eavanje nauke \u0161iroj publici i za izgradnju zajednice okupljene oko edukacije, radoznalosti i iskustva. Kroz dosledan narativ na Instagramu, Facebooku i LinkedInu, nauku smo predstavljali kroz doga\u0111aje, radionice, interakciju sa eksponatima i razli\u010dite storytelling formate.<\/p>\n\n<\/div>\n<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Tokom godine razvijali smo \u0161irok spektar sadr\u017eaja \u2014 od edukativnih karusela i reels formata, preko najava i live izve\u0161taja sa doga\u0111aja, do vizuelnog storytellinga o nau\u010dnim temama i kreative za posebne doga\u0111aje i konferencije. Poseban fokus stavili smo na nau\u010dne doga\u0111aje, javne tribine i saradnje sa relevantnim institucijama i organizacijama.<\/p>\n\n<\/div>\n<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Na taj na\u010din, digitalni kanali nisu bili samo sredstvo promocije programa, ve\u0107 va\u017ean alat za \u0161irenje interesovanja za nauku u \u0161iroj javnosti.<\/p>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bd8379 e-flex e-con-boxed e-con e-parent\" data-id=\"9bd8379\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6904bf7 e-con-full e-flex e-con e-child\" data-id=\"6904bf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab428fb e-con-full e-flex e-con e-child\" data-id=\"ab428fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b34aeb0 e-con-full e-flex e-con e-child\" data-id=\"b34aeb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d54327 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5d54327\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rezultati<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ee45ee e-con-full e-flex e-con e-child\" data-id=\"6ee45ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5b953c e-con-full e-flex e-con e-child\" data-id=\"e5b953c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d03f2 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a4d03f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"rep-plus-list\">\n  <li>\n    <span class=\"rep-plus\">+<\/span>\n    <span class=\"rep-text\"><span class=\"rep-count\" data-target=\"50000\">0<\/span>+ posetilaca \u2013 u prvih nekoliko meseci rada<\/span>\n  <\/li>\n  <li>\n    <span class=\"rep-plus\">+<\/span>\n    <span class=\"rep-text\"><span class=\"rep-count\" data-target=\"100000\">0<\/span>+ posetilaca \u2013 do kraja prve godine<\/span>\n  <\/li>\n  <li>\n    <span class=\"rep-plus\">+<\/span>\n    <span class=\"rep-text\"><span class=\"rep-count\" data-target=\"12\">0<\/span> saop\u0161tenja za medije \u2013 kontinuirana PR podr\u0161ka i prisustvo u javnosti<\/span>\n  <\/li>\n  <li>\n    <span class=\"rep-plus\">+<\/span>\n    <span class=\"rep-text\"><span class=\"rep-count\" data-target=\"239\">0<\/span> medijskih objava \u2013 \u0161iroka zastupljenost u relevantnim medijima<\/span>\n  <\/li>\n  <li>\n    <span class=\"rep-plus\">+<\/span>\n    <span class=\"rep-text\"><span class=\"rep-count\" data-target=\"3000000\">0<\/span>+ reach \u2013 Facebook i Instagram kanali<\/span>\n  <\/li>\n  <li>\n    <span class=\"rep-plus\">+<\/span>\n    <span class=\"rep-text\"><span class=\"rep-count\" data-target=\"30000000\">0<\/span>+ impresija \u2013 sna\u017ena digitalna vidljivost<\/span>\n  <\/li>\n  <li>\n    <span class=\"rep-plus\">+<\/span>\n    <span class=\"rep-text\"><span class=\"rep-count\" data-target=\"500\">0<\/span>+ story objava \u2013 visok nivo dnevnog anga\u017emana<\/span>\n  <\/li>\n  <li>\n    <span class=\"rep-plus\">+<\/span>\n    <span class=\"rep-text\"><span class=\"rep-count\" data-target=\"100\">0<\/span>+ feed objava \u2013 razli\u010diti formati i sadr\u017eaji<\/span>\n  <\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3914f1 elementor-widget elementor-widget-html\" data-id=\"b3914f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nconst counters = document.querySelectorAll('.rep-count');\n\nconst animateCounter = (counter) => {\n  const target = +counter.getAttribute('data-target');\n  const duration = 1200; \/\/ ms\n  const stepTime = 16;\n  const totalSteps = duration \/ stepTime;\n  const increment = target \/ totalSteps;\n\n  let current = 0;\n\n  const update = () => {\n    current += increment;\n\n    if (current < target) {\n      counter.innerText = Math.floor(current);\n      requestAnimationFrame(update);\n    } else {\n      counter.innerText = target;\n    }\n  };\n\n  update();\n};\n\n\/* trigger kad u\u0111e u viewport *\/\nconst observer = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      animateCounter(entry.target);\n      observer.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.6 });\n\ncounters.forEach(counter => {\n  observer.observe(counter);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e150966 e-con-full e-flex e-con e-child\" data-id=\"e150966\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6c799f e-con-full img-ai-gener-anim e-flex e-con e-child\" data-id=\"a6c799f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ded4958 img-wrap elementor-widget elementor-widget-image\" data-id=\"ded4958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/palatanauke.rs\/wp-content\/uploads\/2024\/12\/Zaduzbina-Miodraga-Kostica-Palata-nauke-4-Foto-Marko-Todorovic.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-753b49b e-con-full e-flex e-con e-child\" data-id=\"753b49b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ef0767 e-con-full e-flex e-con e-child\" data-id=\"1ef0767\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-054a0cc e-con-full e-flex e-con e-child\" data-id=\"054a0cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0e415 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4c0e415\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zaklju\u010dak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71379a5 e-con-full e-flex e-con e-child\" data-id=\"71379a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-79ea8ed e-con-full e-flex e-con e-child\" data-id=\"79ea8ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-51dbce5 e-con-full e-flex e-con e-child\" data-id=\"51dbce5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9679a6a elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9679a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-modern-text\"><p class=\"rep-heading\">Kroz kontinuiranu i integrisanu komunikaciju tokom cele godine pomogli smo Palati nauke da u kratkom periodu izgradi sna\u017eno prisustvo u medijima, digitalnom prostoru i javnosti. Ovaj projekat jo\u0161 jednom nam je pokazao koliko strate\u0161ki PR i integrisana komunikacija mogu da doprinesu stvaranju dugoro\u010dne dru\u0161tvene vrednosti \u2014 u ovom slu\u010daju, popularizaciji nauke i njenom pribli\u017eavanju \u0161iroj zajednici.<\/p><\/div><div class=\"rep-modern-text\"><p class=\"rep-heading\">Kada nauku komuniciramo kao iskustvo, ona prestaje da bude udaljena tema i postaje deo svakodnevnog dru\u0161tvenog \u017eivota.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b334e00 e-con-full e-flex e-con e-child\" data-id=\"b334e00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d09655 elementor-widget elementor-widget-html\" data-id=\"4d09655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nconst counters = document.querySelectorAll('.rep-count');\n\nconst animateCounter = (counter) => {\n  const target = +counter.getAttribute('data-target');\n  const duration = 1200; \/\/ ms\n  const stepTime = 16;\n  const totalSteps = duration \/ stepTime;\n  const increment = target \/ totalSteps;\n\n  let current = 0;\n\n  const update = () => {\n    current += increment;\n\n    if (current < target) {\n      counter.innerText = Math.floor(current);\n      requestAnimationFrame(update);\n    } else {\n      counter.innerText = target;\n    }\n  };\n\n  update();\n};\n\n\/* trigger kad u\u0111e u viewport *\/\nconst observer = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      animateCounter(entry.target);\n      observer.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.6 });\n\ncounters.forEach(counter => {\n  observer.observe(counter);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c342a9b e-flex e-con-boxed e-con e-parent\" data-id=\"c342a9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39cf1e3 e-con-full e-flex e-con e-child\" data-id=\"39cf1e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50be1fc elementor-widget elementor-widget-shortcode\" data-id=\"50be1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-761e524a e-flex e-con-boxed e-con e-parent\" data-id=\"761e524a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34fd1869 e-con-full e-flex e-con e-child\" data-id=\"34fd1869\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa5c48a elementor-widget elementor-widget-html\" data-id=\"2aa5c48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t <div class=\"rep-led-ticker-white__track\">\n    <div class=\"rep-led-ticker-white__group\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      <span>.sadr\u017eaj.<\/span>\n      <span>.eventi i AI u jednom sistemu.<\/span>\n      <span>.vi\u0161e industrija.<\/span>\n      <span>.fokus na merljivom ishodu.<\/span>\n    <\/div>\n\n    <div class=\"rep-led-ticker-white__group\" aria-hidden=\"true\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      <span>.sadr\u017eaj.<\/span>\n      <span>.eventi i AI u jednom sistemu.<\/span>\n      <span>.vi\u0161e industrija.<\/span>\n      <span>.fokus na merljivom ishodu.<\/span>\n    <\/div>\n  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33acdc7c e-flex e-con-boxed e-con e-parent\" data-id=\"33acdc7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4cbb0b6 e-con-full rep-cta-liquid e-flex e-con e-child\" data-id=\"4cbb0b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-263aee70 e-con-full e-flex e-con e-child\" data-id=\"263aee70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-364342cf e-con-full e-flex e-con e-child\" data-id=\"364342cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23770c4e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"23770c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spremni\u00a0kada\u00a0\nvi\u00a0budete\u00a0spremni\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41adf598 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"41adf598\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOd\u00a0hitnih\u00a0izazova\u00a0do\u00a0kvartalnih\u00a0ciljeva,\u00a0pretvaramo\u00a0ih\u00a0\nu\u00a0jasan\u00a0plan,\u00a0miks\u00a0usluga\u00a0i\u00a0operativni\u00a0model koji\u00a0ima\u00a0smisla\u00a0\nza\u00a0va\u0161\u00a0tim,\u00a0bud\u017eet\u00a0i\u00a0cilj.\u00a0\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d4eb393 e-con-full e-flex e-con e-child\" data-id=\"5d4eb393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed1ef31 elementor-invisible elementor-widget elementor-widget-html\" data-id=\"4ed1ef31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n      <a href=\"https:\/\/represent.rs\/kontakt\/\" class=\"rep-half-hero__btn3\" target=\"_blank\">\r\n        <span class=\"rep-half-hero__btn-pill\">\r\n          <span class=\"rep-half-hero__btn-label\">ZAKA\u017dI SASTANAK\r\n<\/span>\r\n        <\/span>\r\n\r\n        <span class=\"rep-half-hero__btn-circle\" aria-hidden=\"true\">\r\n          <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M7 17L17 7M17 7H9M17 7V15\"\r\n              stroke=\"black\"\r\n              stroke-width=\"2\"\r\n              stroke-linecap=\"round\"\r\n              stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/span>\r\n      <\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1759ab9f e-con-full rep-cta-liquid e-flex e-con e-child\" data-id=\"1759ab9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f232eff elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"2f232eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"hero-chat hero-chat--consult\">\r\n  <div class=\"liquid liquid-1\"><\/div>\r\n  <div class=\"liquid liquid-2\"><\/div>\r\n  <div class=\"liquid liquid-3\"><\/div>\r\n\r\n\r\n  <div class=\"hero-layout\">\r\n    <div class=\"hero-left\">\r\n    \r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<script>\r\n(function () {\r\n  const container = document.querySelector('.hero-chat');\r\n  if (!container) return;\r\n\r\n  const prefersReduced = window.matchMedia('(prefers-reduced-motion: reduce)').matches;\r\n  if (prefersReduced) return;\r\n\r\n  const liquids = [\r\n    { el: container.querySelector('.liquid-1'), rangeX: 140, rangeY: 90, baseScale: 1.00, scaleAmp: 0.14, rotateAmp: 7, speed: 0.00042, offset: 0.1 },\r\n    { el: container.querySelector('.liquid-2'), rangeX: 110, rangeY: 80, baseScale: 0.94, scaleAmp: 0.12, rotateAmp: 6, speed: 0.00034, offset: 1.7 },\r\n    { el: container.querySelector('.liquid-3'), rangeX: 150, rangeY: 95, baseScale: 1.06, scaleAmp: 0.16, rotateAmp: 8, speed: 0.00038, offset: 2.9 }\r\n  ].filter(item => item.el);\r\n\r\n  if (!liquids.length) return;\r\n\r\n  const state = {\r\n    mouseX: 0,\r\n    mouseY: 0,\r\n    targetMouseX: 0,\r\n    targetMouseY: 0,\r\n    active: false,\r\n    raf: null,\r\n    visible: false,\r\n    rect: null\r\n  };\r\n\r\n  function lerp(a, b, t) {\r\n    return a + (b - a) * t;\r\n  }\r\n\r\n  function clamp(v, min, max) {\r\n    return Math.max(min, Math.min(max, v));\r\n  }\r\n\r\n  function dist(x1, y1, x2, y2) {\r\n    const dx = x2 - x1;\r\n    const dy = y2 - y1;\r\n    return 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{\r\n      state.raf = null;\r\n      return;\r\n    }\r\n\r\n    const ease = state.active ? 0.08 : 0.035;\r\n    state.mouseX = lerp(state.mouseX, state.targetMouseX, ease);\r\n    state.mouseY = lerp(state.mouseY, state.targetMouseY, ease);\r\n\r\n    liquids.forEach((item, index) => {\r\n      const t = now * item.speed + item.offset;\r\n\r\n      const waveX = Math.sin(t) + Math.sin(t * 0.57 + index * 0.9) * 0.6;\r\n      const waveY = Math.cos(t * 0.86 + index) + Math.sin(t * 0.43 + index * 1.2) * 0.55;\r\n      const waveScale = Math.sin(t * 1.24 + index * 0.7);\r\n      const waveRotate = Math.cos(t * 0.92 + index * 0.8);\r\n\r\n      const driftX = waveX * item.rangeX;\r\n      const driftY = waveY * item.rangeY;\r\n\r\n      const currentX = driftX;\r\n      const currentY = driftY;\r\n\r\n      const influenceRadius = 220;\r\n      let proximity = state.active ? 1 - dist(state.mouseX, state.mouseY, currentX, currentY) \/ influenceRadius : 0;\r\n      proximity = clamp(proximity, 0, 1);\r\n      proximity = proximity * proximity * (3 - 2 * proximity);\r\n\r\n      const localShrink = 1 - proximity * 0.62;\r\n      const localFade = 1 - proximity * 0.78;\r\n\r\n      const pullX = clamp((state.mouseX - currentX) * proximity * 0.16, -22, 22);\r\n      const pullY = clamp((state.mouseY - currentY) * proximity * 0.16, -18, 18);\r\n\r\n      const scale = (item.baseScale + waveScale * item.scaleAmp) * localShrink;\r\n      const rotate = waveRotate * item.rotateAmp + proximity * 8;\r\n      const opacity = (0.22 + (waveScale + 1) * 0.10) * localFade;\r\n\r\n      item.el.style.transform =\r\n        `translate3d(${(driftX + pullX).toFixed(2)}px, ${(driftY + pullY).toFixed(2)}px, 0)\r\n         rotate(${rotate.toFixed(2)}deg)\r\n         scale(${Math.max(0.01, scale).toFixed(3)})`;\r\n\r\n      item.el.style.opacity = opacity.toFixed(3);\r\n      item.el.style.setProperty('--p', proximity.toFixed(3));\r\n    });\r\n\r\n    state.raf = requestAnimationFrame(animate);\r\n  }\r\n\r\n  function startAnimation() {\r\n    if (!state.raf && state.visible) {\r\n      state.raf = requestAnimationFrame(animate);\r\n    }\r\n  }\r\n\r\n  function stopAnimation() {\r\n    if (state.raf) {\r\n      cancelAnimationFrame(state.raf);\r\n      state.raf = null;\r\n    }\r\n  }\r\n\r\n  const observer = new IntersectionObserver((entries) => {\r\n    entries.forEach(entry => {\r\n      state.visible = entry.isIntersecting;\r\n\r\n      if (state.visible) {\r\n        updateRect();\r\n        startAnimation();\r\n      } else {\r\n        stopAnimation();\r\n      }\r\n    });\r\n  }, {\r\n    threshold: 0.08\r\n  });\r\n\r\n  observer.observe(container);\r\n\r\n  container.addEventListener('pointerenter', onPointerEnter, { passive: true });\r\n  container.addEventListener('pointermove', onPointerMove, { passive: true });\r\n  container.addEventListener('pointerleave', onPointerLeave, { passive: true });\r\n\r\n  window.addEventListener('resize', updateRect, { passive: true });\r\n  window.addEventListener('scroll', updateRect, { passive: true });\r\n\r\n  document.addEventListener('visibilitychange', function () {\r\n    if (document.hidden) {\r\n      stopAnimation();\r\n    } else if (state.visible) {\r\n      startAnimation();\r\n    }\r\n  });\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PALATA NAUKE Kako smo Palatu nauke pozicionirali kao mesto gde je nauka postala dru\u0161tveni doga\u0111aj? Tokom 2025. godine radili smo na pozicioniranju Palate nauke kao novog mesta susreta nauke, obrazovanja, kulture i javnog dijaloga u Srbiji. Kroz integrisanu PR, digitalnu i kreativnu komunikaciju doprineli smo tome da Palata nauke u veoma kratkom roku postane jedno [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-4448","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/comments?post=4448"}],"version-history":[{"count":21,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4448\/revisions"}],"predecessor-version":[{"id":6212,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4448\/revisions\/6212"}],"wp:attachment":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/media?parent=4448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/categories?post=4448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/tags?post=4448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}