{"id":4458,"date":"2026-04-14T07:13:48","date_gmt":"2026-04-14T07:13:48","guid":{"rendered":"https:\/\/represent.rs\/?p=4458"},"modified":"2026-04-21T10:17:17","modified_gmt":"2026-04-21T08:17:17","slug":"munchmallow-folijanti","status":"publish","type":"post","link":"https:\/\/represent.rs\/en\/munchmallow-folijanti\/","title":{"rendered":"Munchmallow folijanti"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4458\" class=\"elementor elementor-4458\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64aab79 e-flex e-con-boxed e-con e-parent\" data-id=\"64aab79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23cc36bb e-flex e-con-boxed e-con e-parent\" data-id=\"23cc36bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e87e34b e-con-full e-flex e-con e-child\" data-id=\"e87e34b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdf5102 e-con-full e-flex e-con e-child\" data-id=\"bdf5102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-786e0838 e-con-full e-flex e-con e-child\" data-id=\"786e0838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da91340 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"da91340\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>MUNCH FOLIJANTI<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d921fcc e-con-full e-flex e-con e-child\" data-id=\"d921fcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57119677 e-con-full e-flex e-con e-child\" data-id=\"57119677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-245539dc elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"245539dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kako smo za Munchmallow pretvorili ambala\u017eu u igru i aktivirali milion korisnika na dru\u0161tvenim mre\u017eama<\/p><p>Munchmallow je mnogo vi\u0161e od slatki\u0161a \u2014 njegov identitet gradi i jedinstven ritual konzumacije, u kojem folija postaje deo igre, ma\u0161te i uspomene. Upravo na tom uvidu zasnovali smo dru\u0161tveno-mre\u017enu kampanju koja je publiku podsetila da Munchmallow nije samo ukusan, ve\u0107 i zabavan brend, i kroz kreativan izazov aktivirala oko milion korisnika na digitalnim kanalima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a64992 e-flex e-con-boxed e-con e-parent\" data-id=\"4a64992\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97a97c1 e-con-full e-flex e-con e-child\" data-id=\"97a97c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdd3b2 elementor-widget elementor-widget-video\" data-id=\"6cdd3b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/shorts\\\/_BBb9VraDsw&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-378d91a9 e-flex e-con-boxed e-con e-parent\" data-id=\"378d91a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17801861 e-con-full e-flex e-con e-child\" data-id=\"17801861\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-564047ad e-con-full e-flex e-con e-child\" data-id=\"564047ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a6711c6 e-con-full e-flex e-con e-child\" data-id=\"7a6711c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da79d02 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4da79d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Izazov<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5594c50a e-con-full e-flex e-con e-child\" data-id=\"5594c50a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5dced8f8 e-con-full e-flex e-con e-child\" data-id=\"5dced8f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bcd059 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6bcd059\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Na\u0161 zadatak bio je da na dru\u0161tvenim mre\u017eama osve\u017eimo vezu publike sa brendom Munchmallow i podsetimo je na ono \u0161to ovaj proizvod \u010dini posebnim.<\/p><p>Izazov nije bio samo da komuniciramo ukus proizvoda, ve\u0107 da ponovo aktiviramo jedno autenti\u010dno i emotivno brend iskustvo \u2014 na\u010din na koji se Munchmallow konzumira i do\u017eivljava. Folija u koju je slatki\u0161 upakovan odavno je vi\u0161e od ambala\u017ee: ona je mali prostor za igru, kreativnost i spontanost, kroz koji generacije korisnika prave figurice, loptice i male predmete.<\/p><p>Zato nam je bio potreban pristup koji ne\u0107e govoriti samo o proizvodu, ve\u0107 \u0107e pokrenuti publiku da se sama uklju\u010di, stvara i deli sadr\u017eaj inspirisan upravo tim prepoznatljivim ritualom.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2028092 e-flex e-con-boxed e-con e-parent\" data-id=\"2028092\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b462684 e-con-full e-flex e-con e-child\" data-id=\"b462684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1792ccc e-con-full img-ai-gener-anim e-flex e-con e-child\" data-id=\"1792ccc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131217f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"131217f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scontent.fbeg10-1.fna.fbcdn.net\/v\/t1.6435-9\/34693944_1576533512455592_1298102497407139840_n.jpg?stp=dst-jpg_s960x960_tt6&#038;_nc_cat=108&#038;ccb=1-7&#038;_nc_sid=13d280&#038;_nc_ohc=q2MRb5ffCJcQ7kNvwGcfmlL&#038;_nc_oc=AdqfhTSW80pHAHz0IzKhDsaG5UUuMJSIeT6nbbhr9qjB87gPb18vYRV-hPg3asglUL8&#038;_nc_zt=23&#038;_nc_ht=scontent.fbeg10-1.fna&#038;_nc_gid=6huwc9wKdfXUfxtkn_n_Ig&#038;_nc_ss=7a389&#038;oh=00_Af1mPJJYc-sQQKYB7SF23HAUpfnyyxjBCRjC2lpWLoEZVw&#038;oe=6A054EC9\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-146703a e-flex e-con-boxed e-con e-parent\" data-id=\"146703a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32532e4 e-con-full e-flex e-con e-child\" data-id=\"32532e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47b9cb2 e-con-full e-flex e-con e-child\" data-id=\"47b9cb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec48535 e-con-full e-flex e-con e-child\" data-id=\"ec48535\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-108ad59 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"108ad59\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Re\u0161enje <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a2dac e-con-full e-flex e-con e-child\" data-id=\"74a2dac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-164fba4 e-con-full e-flex e-con e-child\" data-id=\"164fba4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715fdd6 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"715fdd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Na\u0161 pristup zasnovali smo na jednostavnoj, ali sna\u017enoj ideji: da publiku pozovemo da od Munch folije pravi figurice i svoja mala umetni\u010dka dela podeli na dru\u0161tvenim mre\u017eama kroz fotografije i video sadr\u017eaj.<\/p><p>Kako bismo otvorili prostor za takvu interakciju, kreirali smo pet stop-motion animacija od predmeta napravljenih upravo od Munchmallow folije. Ovaj format nam je omogu\u0107io da na vizuelno upe\u010datljiv, zabavan i brendu potpuno prirodan na\u010din poka\u017eemo koliko obi\u010dan deo pakovanja mo\u017ee da postane izvor igre i kreativnosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c01fe elementor-widget__width-initial content elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d4c01fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNa taj na\u010din spojili smo nekoliko va\u017enih ciljeva u jednoj ideji:\n<ul class=\"rep-plus-list\">\n \t<li><span class=\"rep-plus\">+ <\/span>\n<span class=\"rep-text\">\n<strong>Reaktivacija brend rituala<\/strong> \u2013 podse\u0107anje publike na jedinstveni moment vezan za brend\n<\/span><\/li>\n \t<li><span class=\"rep-plus\">+ <\/span>\n<span class=\"rep-text\">\n<strong>Zabavna i ma\u0161tovita dimenzija<\/strong> \u2013 isticanje kreativnog potencijala proizvoda\n<\/span><\/li>\n \t<li><span class=\"rep-plus\">+ <\/span>\n<span class=\"rep-text\">\n<strong>Otvoren prostor za UGC<\/strong> \u2013 podsticanje korisnika da kreiraju i dele sadr\u017eaj\n<\/span><\/li>\n \t<li><span class=\"rep-plus\">+ <\/span>\n<span class=\"rep-text\">\n<strong>Aktivno u\u010de\u0161\u0107e publike<\/strong> \u2013 uklju\u010divanje korisnika kroz sopstvene interpretacije kampanje\n<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da42030 e-con-full e-flex e-con e-child\" data-id=\"da42030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac4a5c elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0ac4a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Snaga kampanje bila je u tome \u0161to nije poku\u0161avala da nametne novo pona\u0161anje, ve\u0107 je iz postoje\u0107eg brend iskustva izvukla ono \u0161to je ve\u0107 bilo autenti\u010dno, prepoznatljivo i emotivno blisko publici.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bd8379 e-flex e-con-boxed e-con e-parent\" data-id=\"9bd8379\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6904bf7 e-con-full e-flex e-con e-child\" data-id=\"6904bf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab428fb e-con-full e-flex e-con e-child\" data-id=\"ab428fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b34aeb0 e-con-full e-flex e-con e-child\" data-id=\"b34aeb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d54327 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5d54327\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rezultati<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ee45ee e-con-full e-flex e-con e-child\" data-id=\"6ee45ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5b953c e-con-full e-flex e-con e-child\" data-id=\"e5b953c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d03f2 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a4d03f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"rep-stats-list\">\n  <li>Kreirali smo <span class=\"rep-count\" data-target=\"5\">0<\/span> stop-motion animacija<\/li>\n  <li>Kampanja je inspirisala publiku da sama pravi figurice od Munch folije<\/li>\n  <li>Sadr\u017eaj je ostvario uticaj na oko <span class=\"rep-count\" data-target=\"1000000\">0<\/span> korisnika na Munchmallow dru\u0161tvenim mre\u017eama<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e150966 e-con-full e-flex e-con e-child\" data-id=\"e150966\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6c799f e-con-full img-ai-gener-anim e-flex e-con e-child\" data-id=\"a6c799f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ded4958 elementor-widget elementor-widget-image\" data-id=\"ded4958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smurfitwestrock.com\/-\/m\/images\/image-text-teaser-680-x-450\/case-studies\/munchmallows-results.jpg?rev=a24b1cbc711649f0bbeb6b396d9dd573\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-753b49b e-con-full e-flex e-con e-child\" data-id=\"753b49b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ef0767 e-con-full e-flex e-con e-child\" data-id=\"1ef0767\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-054a0cc e-con-full e-flex e-con e-child\" data-id=\"054a0cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0e415 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4c0e415\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zaklju\u010dak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71379a5 e-con-full e-flex e-con e-child\" data-id=\"71379a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-79ea8ed e-con-full e-flex e-con e-child\" data-id=\"79ea8ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-51dbce5 e-con-full e-flex e-con e-child\" data-id=\"51dbce5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9679a6a elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9679a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-text-block\"><p>Kroz ovu kampanju pokazali smo da se sna\u017ena komunikacija \u010desto gradi upravo na malim, autenti\u010dnim detaljima koje publika ve\u0107 voli i prepoznaje. Za Munchmallow smo pretvorili ambala\u017eu u kanal anga\u017emana i podsetili publiku da najja\u010di brendovi nisu samo oni koji nude dobar proizvod, ve\u0107 oni koji stvaraju iskustvo koje ljudi \u017eele da ponove i podele.<\/p><p>Kada komunikacija krene iz autenti\u010dnog brend rituala, publika je ne samo razume \u2014 ve\u0107 po\u017eeli da je sama nastavi.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b334e00 e-con-full e-flex e-con e-child\" data-id=\"b334e00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d09655 elementor-widget elementor-widget-html\" data-id=\"4d09655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nconst counters = document.querySelectorAll('.rep-count');\n\nconst animateCounter = (counter) => {\n  const target = +counter.getAttribute('data-target');\n  const duration = 1200; \/\/ ms\n  const stepTime = 16;\n  const totalSteps = duration \/ stepTime;\n  const increment = target \/ totalSteps;\n\n  let current = 0;\n\n  const update = () => {\n    current += increment;\n\n    if (current < target) {\n      counter.innerText = Math.floor(current);\n      requestAnimationFrame(update);\n    } else {\n      counter.innerText = target;\n    }\n  };\n\n  update();\n};\n\n\/* trigger kad u\u0111e u viewport *\/\nconst observer = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      animateCounter(entry.target);\n      observer.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.6 });\n\ncounters.forEach(counter => {\n  observer.observe(counter);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c342a9b e-flex e-con-boxed e-con e-parent\" data-id=\"c342a9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39cf1e3 e-con-full e-flex e-con e-child\" data-id=\"39cf1e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50be1fc rep-slider-wrap elementor-widget elementor-widget-shortcode\" data-id=\"50be1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4506e5ce e-flex e-con-boxed e-con e-parent\" data-id=\"4506e5ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36490cda e-con-full e-flex e-con e-child\" data-id=\"36490cda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64b0de94 elementor-widget elementor-widget-html\" data-id=\"64b0de94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t <div class=\"rep-led-ticker-white__track\">\n    <div class=\"rep-led-ticker-white__group\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      <span>.sadr\u017eaj.<\/span>\n      <span>.eventi i AI u jednom sistemu.<\/span>\n      <span>.vi\u0161e industrija.<\/span>\n      <span>.fokus na merljivom ishodu.<\/span>\n    <\/div>\n\n    <div class=\"rep-led-ticker-white__group\" aria-hidden=\"true\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      <span>.sadr\u017eaj.<\/span>\n      <span>.eventi i AI u jednom sistemu.<\/span>\n      <span>.vi\u0161e industrija.<\/span>\n      <span>.fokus na merljivom ishodu.<\/span>\n    <\/div>\n  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33acdc7c e-flex e-con-boxed e-con e-parent\" data-id=\"33acdc7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4cbb0b6 e-con-full rep-cta-liquid e-flex e-con e-child\" data-id=\"4cbb0b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-263aee70 e-con-full e-flex e-con e-child\" data-id=\"263aee70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-364342cf e-con-full e-flex e-con e-child\" data-id=\"364342cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23770c4e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"23770c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spremni\u00a0kada\u00a0\nvi\u00a0budete\u00a0spremni\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41adf598 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"41adf598\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOd\u00a0hitnih\u00a0izazova\u00a0do\u00a0kvartalnih\u00a0ciljeva,\u00a0pretvaramo\u00a0ih\u00a0\nu\u00a0jasan\u00a0plan,\u00a0miks\u00a0usluga\u00a0i\u00a0operativni\u00a0model koji\u00a0ima\u00a0smisla\u00a0\nza\u00a0va\u0161\u00a0tim,\u00a0bud\u017eet\u00a0i\u00a0cilj.\u00a0\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d4eb393 e-con-full e-flex e-con e-child\" data-id=\"5d4eb393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed1ef31 elementor-invisible elementor-widget elementor-widget-html\" data-id=\"4ed1ef31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n      <a href=\"https:\/\/represent.rs\/kontakt\/\" class=\"rep-half-hero__btn3\" target=\"_blank\">\r\n        <span class=\"rep-half-hero__btn-pill\">\r\n          <span class=\"rep-half-hero__btn-label\">ZAKA\u017dI SASTANAK\r\n<\/span>\r\n        <\/span>\r\n\r\n        <span class=\"rep-half-hero__btn-circle\" aria-hidden=\"true\">\r\n          <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M7 17L17 7M17 7H9M17 7V15\"\r\n              stroke=\"black\"\r\n              stroke-width=\"2\"\r\n              stroke-linecap=\"round\"\r\n              stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/span>\r\n      <\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1759ab9f e-con-full rep-cta-liquid e-flex e-con e-child\" data-id=\"1759ab9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f232eff 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{\r\n    if (state.raf) {\r\n      cancelAnimationFrame(state.raf);\r\n      state.raf = null;\r\n    }\r\n  }\r\n\r\n  const observer = new IntersectionObserver((entries) => {\r\n    entries.forEach(entry => {\r\n      state.visible = entry.isIntersecting;\r\n\r\n      if (state.visible) {\r\n        updateRect();\r\n        startAnimation();\r\n      } else {\r\n        stopAnimation();\r\n      }\r\n    });\r\n  }, {\r\n    threshold: 0.08\r\n  });\r\n\r\n  observer.observe(container);\r\n\r\n  container.addEventListener('pointerenter', onPointerEnter, { passive: true });\r\n  container.addEventListener('pointermove', onPointerMove, { passive: true });\r\n  container.addEventListener('pointerleave', onPointerLeave, { passive: true });\r\n\r\n  window.addEventListener('resize', updateRect, { passive: true });\r\n  window.addEventListener('scroll', updateRect, { passive: true });\r\n\r\n  document.addEventListener('visibilitychange', function () {\r\n    if (document.hidden) {\r\n     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Upravo na tom uvidu zasnovali smo dru\u0161tveno-mre\u017enu kampanju koja je publiku podsetila da Munchmallow nije [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-4458","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/comments?post=4458"}],"version-history":[{"count":24,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4458\/revisions"}],"predecessor-version":[{"id":6215,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/4458\/revisions\/6215"}],"wp:attachment":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/media?parent=4458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/categories?post=4458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/tags?post=4458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}