{"id":6457,"date":"2026-06-30T12:38:06","date_gmt":"2026-06-30T10:38:06","guid":{"rendered":"https:\/\/represent.rs\/?p=6457"},"modified":"2026-07-04T22:25:14","modified_gmt":"2026-07-04T20:25:14","slug":"lidl-moj-si-tip","status":"publish","type":"post","link":"https:\/\/represent.rs\/en\/lidl-moj-si-tip\/","title":{"rendered":"Lidl Moj si tip"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6457\" class=\"elementor elementor-6457\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c342a9b e-flex e-con-boxed e-con e-parent\" data-id=\"c342a9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b8c30bc e-con-full e-flex e-con e-child\" data-id=\"b8c30bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7571292 e-con-full e-flex e-con e-child\" data-id=\"7571292\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f591be2 e-con-full e-flex e-con e-child\" data-id=\"f591be2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a1ab2b e-con-full e-flex e-con e-child\" data-id=\"5a1ab2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7dec0a3 e-con-full e-flex e-con e-child\" data-id=\"7dec0a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fea0dfb elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fea0dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>\u201eMOJ SI TIP\u201c: KAMPANJA KOJA JE SPOJILA POTPUNE STRANCE I SPASILA \u017dIVOTE<\/b>\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37b31e9 e-con-full e-flex e-con e-child\" data-id=\"37b31e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd16bcf e-con-full e-flex e-con e-child\" data-id=\"bd16bcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b31399 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2b31399\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Kako navesti ljude da razmi\u0161ljaju o osobi koju nikada nisu upoznali? Kako nekoliko misterioznih poruka pretvoriti u temu o kojoj pri\u010da cela zemlja? I kako tu pa\u017enju pretvoriti u delo koje nekome mo\u017ee spasiti \u017eivot?<\/p>\n\n<p class=\"rep-heading\">Ovogodi\u0161nja kampanja \u201eMoj si tip\u201c nastala je iz \u017eelje da dobrovoljno davanje krvi pribli\u017ei ljudima na druga\u010diji na\u010din. Umesto jo\u0161 jednog apela, odlu\u010dili smo da probudimo radoznalost, empatiju, ali i strah, i poka\u017eemo da negde postoji jedan potpuni stranac kome smo upravo mi jedina nada za \u017eivot. Rezultat je kampanja koja je pokrenula razgovore, izazvala emocije i podsetila da krv nije proizvod koji mo\u017ee da se kupi ili proizvede. Krv je jedini lek \u010diji su izvor ljudi.<\/p>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4bfe26 elementor-widget elementor-widget-html\" data-id=\"e4bfe26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<blockquote class=\"instagram-media\"\ndata-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DZm4FSwj24c\/\"\ndata-instgrm-version=\"14\"\nstyle=\"background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,.5),0 1px 10px 0 rgba(0,0,0,.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:100%;\">\n<\/blockquote>\n\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f358783 e-con-full e-flex e-con e-child\" data-id=\"f358783\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a90fc8b e-con-full e-flex e-con e-child\" data-id=\"a90fc8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3675fef e-con-full e-flex e-con e-child\" data-id=\"3675fef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b861fa4 e-con-full e-flex e-con e-child\" data-id=\"b861fa4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59bf34a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"59bf34a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Izazov<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-490fa6c e-con-full e-flex e-con e-child\" data-id=\"490fa6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78bed50 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"78bed50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-096698a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"096698a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Svakog leta Srbija se suo\u010dava sa istim problemom &#8211; broj dobrovoljnih davalaca krvi drasti\u010dno opada zbog godi\u0161njih odmora i visokih temperatura, dok potrebe bolnica ostaju iste. Kada zalihe postanu kriti\u010dno niske, odla\u017eu se planirane operacije, a zdravstveni sistem funkcioni\u0161e pod dodatnim pritiskom.<\/p>\n\n<\/div><div class=\"rep-modern-text\">\n<p class=\"rep-heading\">\nNajve\u0107i izazov nije se ogledao samo u motivisanju ljudi da daju krv. Najve\u0107i izazov bio je probuditi empatiju prema nekome koga ne poznaju. Jer krv nije proizvod koji mo\u017ee da se kupi ili proizvede. Krv je jedini lek \u010diji su izvor ljudi.<\/p>\n\n<\/div>\n<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Zadatak je bio da se dobrovoljno davanje krvi izvede iz okvira jo\u0161 jednog humanitarnog apela i pretvori u temu o kojoj \u0107e ljudi pri\u010dati.<\/p>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29366ae e-con-full e-flex e-con e-child\" data-id=\"29366ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7db9dd8 e-con-full e-flex e-con e-child\" data-id=\"7db9dd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0cd82ee e-con-full ai-neural-hover e-flex e-con e-child\" data-id=\"0cd82ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19269b0 elementor-widget__width-initial img-wrap elementor-widget elementor-widget-image\" data-id=\"19269b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-1-scaled-1.jpg\" class=\"attachment-full size-full wp-image-6458\" alt=\"Lidl kampanja | Moj si tip\" srcset=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-1-scaled-1.jpg 2560w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-1-scaled-1-300x200.jpg 300w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-1-scaled-1-1024x683.jpg 1024w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-1-scaled-1-768x512.jpg 768w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-1-scaled-1-1536x1024.jpg 1536w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-1-scaled-1-2048x1366.jpg 2048w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-1-scaled-1-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23ab415 e-con-full e-flex e-con e-child\" data-id=\"23ab415\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0228272 e-con-full e-flex e-con e-child\" data-id=\"0228272\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3c314b3 e-con-full e-flex e-con e-child\" data-id=\"3c314b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de856da elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"de856da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Re\u0161enje <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbc1ea3 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bbc1ea3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e00f59f e-con-full e-flex e-con e-child\" data-id=\"e00f59f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bac95b elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0bac95b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">\nUmesto da odmah ka\u017eemo &#8222;Dajte krv&#8220;, odlu\u010dili smo da najpre izazovemo emociju. Kampanja je zapo\u010dela misterioznim porukama koje su se pojavile na bilbordima, u gradskom prevozu i na digitalnim kanalima:<\/p><\/div>\n&nbsp;\n<ul class=\"rep-plus-list\">\n \t<li><span class=\"rep-plus\">+<\/span> <span class=\"rep-text\">\n<strong>&#8222;Neko te tra\u017ei, a da te nikad nije sreo.&#8220;<\/strong><\/span><\/li>\n \t<li><span class=\"rep-plus\">+<\/span> <span class=\"rep-text\">\n<strong>&#8222;Neko te \u010deka. Ti to jo\u0161 ne zna\u0161.&#8220;<\/strong><\/span><\/li>\n \t<li><span class=\"rep-plus\">+<\/span> <span class=\"rep-text\">\n<strong>&#8222;Negde u gradu, jedan stranac je tvoj savr\u0161en par.&#8220;<\/strong><\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bdc79f e-con-full e-flex e-con e-child\" data-id=\"2bdc79f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcc75d elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0bcc75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Bez logotipa, potpisa i bez obja\u0161njenja.\nLjudi su po\u010deli da naga\u0111aju \u0161ta poruke zna\u010de, mediji su izve\u0161tavali o misterioznim bilbordima, a dru\u0161tvene mre\u017ee postale su mesto razli\u010ditih teorija. Tek nekoliko dana kasnije otkriveno je pravo zna\u010denje. &#8222;Moj si tip&#8220; nije bila ljubavna kampanja. Bio je to poziv da postanemo ne\u010diji savr\u0161en par po krvnoj grupi.<\/p>\n<p class=\"rep-heading\">Reveal faza povezala je emociju sa konkretnom akcijom kroz partnerstvo kompanije Lidl Srbija i Crvenog krsta Srbije, koje je gra\u0111anima omogu\u0107ilo da krv daju u transfuziomobilima parkiranim na parkinzima Lidl prodavnica \u0161irom Srbije.\nKampanju je dodatno podr\u017eala sna\u017ena PR strategija, medijske objave, TV gostovanja predstavnika Lidla i Crvenog krsta Srbije, kao i uklju\u010divanje influensera koji su svojim primerom pozvali gra\u0111ane da postanu dobrovoljni davaoci krvi.<\/p>\n<p class=\"rep-heading\">Kao centralni kreativni element kampanje snimljen je HERO video, inspirisan istinitom pri\u010dom majke koja je nakon poro\u0111aja, zahvaljuju\u0107i jedinicama krvi dobijenim od dobrovoljnog davaoca, dobila drugu \u0161ansu za \u017eivot.<\/p>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2130f4e e-con-full e-flex e-con e-child\" data-id=\"2130f4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c87832 e-con-full e-flex e-con e-child\" data-id=\"2c87832\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-05e8925 e-con-full ai-neural-hover e-flex e-con e-child\" data-id=\"05e8925\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4976792 elementor-widget__width-initial img-wrap elementor-widget elementor-widget-image\" data-id=\"4976792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1792\" height=\"2400\" src=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-2.jpg\" class=\"attachment-full size-full wp-image-6459\" alt=\"Lidl kampanja | Moj si tip\" srcset=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-2.jpg 1792w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-2-224x300.jpg 224w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-2-765x1024.jpg 765w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-2-768x1029.jpg 768w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-2-1147x1536.jpg 1147w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-2-1529x2048.jpg 1529w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Slika-2-9x12.jpg 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc2503c e-con-full e-flex e-con e-child\" data-id=\"dc2503c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9f442d1 e-con-full e-flex e-con e-child\" data-id=\"9f442d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-33d654a e-con-full e-flex e-con e-child\" data-id=\"33d654a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-368b07b e-con-full e-flex e-con e-child\" data-id=\"368b07b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa4091 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6aa4091\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rezultati<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-042fa2f e-con-full e-flex e-con e-child\" data-id=\"042fa2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1355272 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1355272\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-461a076 elementor-widget__width-initial content elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"461a076\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">\n\nKampanja je uspela da temu dobrovoljnog davanja krvi izvede iz okvira jednokratnog humanitarnog apela i pretvori je u dru\u0161tveni razgovor.\n\nRezultati kampanje obuhvatili su:\n<ul class=\"rep-plus-list\">\n \t<li><span class=\"rep-plus\">+<\/span> <span class=\"rep-text\">\n<strong>desetine medijskih objava<\/strong> u nacionalnim i lokalnim medijima; <\/span><\/li>\n \t<li><span class=\"rep-plus\">+ <\/span> <span class=\"rep-text\">\n<strong>TV gostovanja i razgovore<\/strong> o problemu letnjeg deficita krvi;<\/span><\/li>\n \t<li><span class=\"rep-plus\">+ <\/span> <span class=\"rep-text\">\n<strong>veliki organski domet na dru\u0161tvenim mre\u017eama<\/strong> kroz deljenje misterioznih poruka i video sadr\u017eaja;<\/span><\/li>\n \t<li><span class=\"rep-plus\">+ <\/span> <span class=\"rep-text\">\n<strong>stotine hiljada pregleda, reakcija i deljenja <\/strong>sadr\u017eaja na Instagramu;<\/span><\/li>\n \t<li><span class=\"rep-plus\">+ <\/span> <span class=\"rep-text\">\n<strong>uklju\u010divanje influensera<\/strong> i \u0161ire javnosti u \u0161irenje poruke kampanje;<\/span><\/li>\n \t<li><span class=\"rep-plus\">+ <\/span> <span class=\"rep-text\">\n<strong>zna\u010dajan odziv gra\u0111ana na akcije<\/strong> dobrovoljnog davanja krvi organizovane na parkingu Lidl prodavnica;<\/span><\/li>\n \t<li><span class=\"rep-plus\">+ <\/span> <span class=\"rep-text\">\n<strong>pove\u0107an broj dobrovoljnih davalaca tokom trajanja kampanje<\/strong> i dodatnu vidljivost zna\u010daja redovnog davanja krvi u letnjem periodu.<\/span><\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d2749 elementor-widget elementor-widget-html\" data-id=\"79d2749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nconst counters = document.querySelectorAll('.rep-count');\n\nconst animateCounter = (counter) => {\n  const target = +counter.getAttribute('data-target');\n  const duration = 1200; \/\/ ms\n  const stepTime = 16;\n  const totalSteps = duration \/ stepTime;\n  const increment = target \/ totalSteps;\n\n  let current = 0;\n\n  const update = () => {\n    current += increment;\n\n    if (current < target) {\n      counter.innerText = Math.floor(current);\n      requestAnimationFrame(update);\n    } else {\n      counter.innerText = target;\n    }\n  };\n\n  update();\n};\n\n\/* trigger kad u\u0111e u viewport *\/\nconst observer = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      animateCounter(entry.target);\n      observer.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.6 });\n\ncounters.forEach(counter => {\n  observer.observe(counter);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96fc509 e-con-full e-flex e-con e-child\" data-id=\"96fc509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6751f0 e-con-full e-flex e-con e-child\" data-id=\"d6751f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-45b4520 e-con-full e-flex e-con e-child\" data-id=\"45b4520\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0338f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7a0338f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zaklju\u010dak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e42640a e-con-full e-flex e-con e-child\" data-id=\"e42640a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85bf2fb e-con-full e-flex e-con e-child\" data-id=\"85bf2fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-455fc45 e-con-full e-flex e-con e-child\" data-id=\"455fc45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee61e25 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ee61e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Najuspe\u0161nije kampanje ne po\u010dinju odgovorom ve\u0107 pitanjem. Kada smo ljudima pokazali da negde postoji osoba koja ih tra\u017ei, a da se nikada nisu upoznali, nismo govorili o statistici, rezervama krvi ili zdravstvenom sistemu.<\/p>\n\n<\/div>\n<div class=\"rep-modern-text\">\n<p class=\"rep-heading\">Govorili smo o ljudima.\nJer, iza svake krvne grupe nalazi se ne\u010diji roditelj, dete, prijatelj ili potpuni stranac koji \u010deka novu \u0161ansu za \u017eivot. Ponekad je dovoljno nekoliko minuta da postanete upravo ono \u0161to je nekome najpotrebnije &#8211; njegov savr\u0161en tip.<\/p>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5324186 e-con-full e-flex e-con e-child\" data-id=\"5324186\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7685b64 elementor-widget elementor-widget-html\" data-id=\"7685b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nconst counters = document.querySelectorAll('.rep-count');\n\nconst animateCounter = (counter) => {\n  const target = +counter.getAttribute('data-target');\n  const duration = 1200; \/\/ ms\n  const stepTime = 16;\n  const totalSteps = duration \/ stepTime;\n  const increment = target \/ totalSteps;\n\n  let current = 0;\n\n  const update = () => {\n    current += increment;\n\n    if (current < target) {\n      counter.innerText = Math.floor(current);\n      requestAnimationFrame(update);\n    } else {\n      counter.innerText = target;\n    }\n  };\n\n  update();\n};\n\n\/* trigger kad u\u0111e u viewport *\/\nconst observer = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      animateCounter(entry.target);\n      observer.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.6 });\n\ncounters.forEach(counter => {\n  observer.observe(counter);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60f3efb e-con-full e-flex e-con e-child\" data-id=\"60f3efb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d618096 e-con-full e-flex e-con e-child\" data-id=\"d618096\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e21f55e rep-slider-wrap elementor-widget elementor-widget-shortcode\" data-id=\"e21f55e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14d3303 e-flex e-con-boxed e-con e-parent\" data-id=\"14d3303\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a226404 e-con-full e-flex e-con e-child\" data-id=\"a226404\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ea56d58 e-con-full e-flex e-con e-child\" data-id=\"ea56d58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d737a91 elementor-widget elementor-widget-html\" data-id=\"d737a91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t <div class=\"rep-led-ticker-white__track\">\n    <div class=\"rep-led-ticker-white__group\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      <span>.sadr\u017eaj.<\/span>\n      <span>.eventi i AI u jednom sistemu.<\/span>\n      <span>.vi\u0161e industrija.<\/span>\n      <span>.fokus na merljivom ishodu.<\/span>\n    <\/div>\n\n    <div class=\"rep-led-ticker-white__group\" aria-hidden=\"true\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      <span>.sadr\u017eaj.<\/span>\n      <span>.eventi i AI u jednom sistemu.<\/span>\n      <span>.vi\u0161e industrija.<\/span>\n      <span>.fokus na merljivom ishodu.<\/span>\n    <\/div>\n  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67f6343 e-con-full e-flex e-con e-child\" data-id=\"67f6343\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-00282cf e-con-full rep-cta-liquid e-flex e-con e-child\" data-id=\"00282cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1d10e8f e-con-full e-flex e-con e-child\" data-id=\"1d10e8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-902fc0a e-con-full e-flex e-con e-child\" data-id=\"902fc0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c388a72 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c388a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spremni\u00a0kada\u00a0\nvi\u00a0budete\u00a0spremni\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78883e6 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"78883e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOd\u00a0hitnih\u00a0izazova\u00a0do\u00a0kvartalnih\u00a0ciljeva,\u00a0pretvaramo\u00a0ih\u00a0\nu\u00a0jasan\u00a0plan,\u00a0miks\u00a0usluga\u00a0i\u00a0operativni\u00a0model koji\u00a0ima\u00a0smisla\u00a0\nza\u00a0va\u0161\u00a0tim,\u00a0bud\u017eet\u00a0i\u00a0cilj.\u00a0\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed942e e-con-full e-flex e-con e-child\" data-id=\"4ed942e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4806ff elementor-invisible elementor-widget elementor-widget-html\" data-id=\"d4806ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n      <a href=\"https:\/\/represent.rs\/kontakt\/\" class=\"rep-half-hero__btn3\" target=\"_blank\">\r\n        <span class=\"rep-half-hero__btn-pill\">\r\n          <span class=\"rep-half-hero__btn-label\">ZAKA\u017dI SASTANAK\r\n<\/span>\r\n        <\/span>\r\n\r\n        <span class=\"rep-half-hero__btn-circle\" aria-hidden=\"true\">\r\n          <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M7 17L17 7M17 7H9M17 7V15\"\r\n              stroke=\"black\"\r\n              stroke-width=\"2\"\r\n              stroke-linecap=\"round\"\r\n              stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/span>\r\n      <\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-291d05c e-con-full rep-cta-liquid e-flex e-con e-child\" data-id=\"291d05c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d83ce1 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"6d83ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"hero-chat hero-chat--consult\">\r\n  <div class=\"liquid liquid-1\"><\/div>\r\n  <div class=\"liquid liquid-2\"><\/div>\r\n  <div class=\"liquid liquid-3\"><\/div>\r\n\r\n\r\n  <div class=\"hero-layout\">\r\n    <div class=\"hero-left\">\r\n    \r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<script>\r\n(function () {\r\n  const container = document.querySelector('.hero-chat');\r\n  if (!container) return;\r\n\r\n  const prefersReduced = window.matchMedia('(prefers-reduced-motion: reduce)').matches;\r\n  if (prefersReduced) return;\r\n\r\n  const liquids = [\r\n    { el: container.querySelector('.liquid-1'), rangeX: 140, rangeY: 90, baseScale: 1.00, scaleAmp: 0.14, rotateAmp: 7, speed: 0.00042, offset: 0.1 },\r\n    { el: container.querySelector('.liquid-2'), rangeX: 110, rangeY: 80, baseScale: 0.94, scaleAmp: 0.12, rotateAmp: 6, speed: 0.00034, offset: 1.7 },\r\n    { el: container.querySelector('.liquid-3'), rangeX: 150, rangeY: 95, baseScale: 1.06, scaleAmp: 0.16, rotateAmp: 8, speed: 0.00038, offset: 2.9 }\r\n  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});\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201eMOJ SI TIP\u201c: KAMPANJA KOJA JE SPOJILA POTPUNE STRANCE I SPASILA \u017dIVOTE Kako navesti ljude da razmi\u0161ljaju o osobi koju nikada nisu upoznali? Kako nekoliko misterioznih poruka pretvoriti u temu o kojoj pri\u010da cela zemlja? I kako tu pa\u017enju pretvoriti u delo koje nekome mo\u017ee spasiti \u017eivot? Ovogodi\u0161nja kampanja \u201eMoj si tip\u201c nastala je iz [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-6457","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/6457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/comments?post=6457"}],"version-history":[{"count":39,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/6457\/revisions"}],"predecessor-version":[{"id":6554,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/6457\/revisions\/6554"}],"wp:attachment":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/media?parent=6457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/categories?post=6457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/tags?post=6457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}