{"id":6464,"date":"2026-06-30T12:48:12","date_gmt":"2026-06-30T10:48:12","guid":{"rendered":"https:\/\/represent.rs\/?p=6464"},"modified":"2026-06-30T13:03:11","modified_gmt":"2026-06-30T11:03:11","slug":"the-merchan-of-venice","status":"publish","type":"post","link":"https:\/\/represent.rs\/en\/the-merchan-of-venice\/","title":{"rendered":"The Merchan of venice"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6464\" class=\"elementor elementor-6464\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60f3efb e-flex e-con-boxed e-con e-parent\" data-id=\"60f3efb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f1d52c e-con-full e-flex e-con e-child\" data-id=\"5f1d52c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ebef7a e-con-full e-flex e-con e-child\" data-id=\"9ebef7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-95a4ce6 e-con-full e-flex e-con e-child\" data-id=\"95a4ce6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fa56d1 e-con-full e-flex e-con e-child\" data-id=\"5fa56d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0256640 e-con-full e-flex e-con e-child\" data-id=\"0256640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8cfbf82 e-con-full e-flex e-con e-child\" data-id=\"8cfbf82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-24eafe6 e-con-full e-flex e-con e-child\" data-id=\"24eafe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2959 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bfb2959\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>MIRIS VENECIJE U BEOGRADU <\/b>\nPROMOCIJA PARFEMA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f5dc3 e-con-full e-flex e-con e-child\" data-id=\"80f5dc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e50dcdb e-con-full e-flex e-con e-child\" data-id=\"e50dcdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16710a6 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"16710a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Merchant of Venice je luksuzni parfemski brend inspirisan bogatom istorijom i tradicijom venecijanske umetnosti parfimerije. Nastao iz vizije porodice Vidal, \u010dija se ekspertiza prenosi ve\u0107 vi\u0161e od jednog veka, brend o\u017eivljava nasle\u0111e Venecije kao jednog od najva\u017enijih trgova\u010dkih i kulturnih centara Evrope.<\/p><p>Inspiraciju crpi iz drevnih pomorskih ruta poznatih kao \u201eMude\u201c, koje su povezivale Veneciju sa Istokom, Afrikom i severom Evrope, omogu\u0107avaju\u0107i razmenu retkih sirovina i znanja. Zahvaljuju\u0107i tim uticajima, venecijanski majstori razvili su jedinstvene tehnike koje su njihove mirise u\u010dinile izuzetno cenjenim \u0161irom Evrope.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2531664 e-con-full e-flex e-con e-child\" data-id=\"2531664\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-93a1f2a e-con-full e-flex e-con e-child\" data-id=\"93a1f2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f61704e elementor-widget elementor-widget-html\" data-id=\"f61704e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<blockquote class=\"instagram-media\"\ndata-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DXt3oz9NnOs\/\"\ndata-instgrm-version=\"14\"\nstyle=\"background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,.5),0 1px 10px 0 rgba(0,0,0,.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:100%;\">\n<\/blockquote>\n\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d36ed3e e-con-full e-flex e-con e-child\" data-id=\"d36ed3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-317f94a e-con-full e-flex e-con e-child\" data-id=\"317f94a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe1b843 elementor-widget elementor-widget-video\" data-id=\"fe1b843\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=VCSYdPwvumQ&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf3e1c8 e-con-full e-flex e-con e-child\" data-id=\"bf3e1c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-77aaada e-con-full e-flex e-con e-child\" data-id=\"77aaada\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c3168b e-con-full e-flex e-con e-child\" data-id=\"5c3168b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd6c13e e-con-full e-flex e-con e-child\" data-id=\"dd6c13e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54e405a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"54e405a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Izazov<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff3ba4e e-con-full e-flex e-con e-child\" data-id=\"ff3ba4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cc7b63b e-con-full e-flex e-con e-child\" data-id=\"cc7b63b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-409cb0e elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"409cb0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Povodom lansiranja presti\u017enog parfemskog brenda The Merchant of Venice na tr\u017ei\u0161te Srbije, bilo je potrebno da predstavimo brend na na\u010din koji \u0107e verno preneti njegovo bogato nasle\u0111e, autenti\u010dnost i jedinstvenu filozofiju.<\/p><p>Ovo je bio prvi doga\u0111aj za predstavljanje linije, ali cilj nije bio samo da lansiramo novi parfemski brend, ve\u0107 da kreiramo iskustvo koje \u0107e medijima, influenserima i ljubiteljima luksuznih mirisa pribli\u017eiti pri\u010du o venecijanskom nasle\u0111u i umetnosti stvaranja parfema.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c98151 e-con-full e-flex e-con e-child\" data-id=\"6c98151\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-633a146 rep-modern-text elementor-widget elementor-widget-text-editor\" data-id=\"633a146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dodatni izazov bio je da dolazak brenda u Srbiju pozicioniramo kao zna\u010dajan doga\u0111aj za doma\u0107u beauty i lifestyle scenu, uz istovremeno podizanje svesti o dostupnosti proizvoda u Lilly drogerijama \u0161irom zemlje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f9669e e-con-full e-flex e-con e-child\" data-id=\"1f9669e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f3227f8 e-con-full ai-neural-hover e-flex e-con e-child\" data-id=\"f3227f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-660ac60 e-con-full ai-neural-hover e-flex e-con e-child\" data-id=\"660ac60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-429433a elementor-widget__width-initial img-wrap elementor-widget elementor-widget-image\" data-id=\"429433a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2449\" height=\"1633\" src=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Andrea-Sarac.jpg\" class=\"attachment-full size-full wp-image-6467\" alt=\"\" srcset=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Andrea-Sarac.jpg 2449w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Andrea-Sarac-300x200.jpg 300w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Andrea-Sarac-1024x683.jpg 1024w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Andrea-Sarac-768x512.jpg 768w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Andrea-Sarac-1536x1024.jpg 1536w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Andrea-Sarac-2048x1366.jpg 2048w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Andrea-Sarac-18x12.jpg 18w\" sizes=\"(max-width: 2449px) 100vw, 2449px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be5d89f e-con-full e-flex e-con e-child\" data-id=\"be5d89f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae05859 e-con-full e-flex e-con e-child\" data-id=\"ae05859\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ecd5e elementor-widget elementor-widget-image\" data-id=\"f7ecd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Sve-Zivotinje.png\" class=\"attachment-full size-full wp-image-6468\" alt=\"\" srcset=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Sve-Zivotinje.png 1920w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Sve-Zivotinje-300x169.png 300w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Sve-Zivotinje-1024x576.png 1024w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Sve-Zivotinje-768x432.png 768w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Sve-Zivotinje-1536x864.png 1536w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Sve-Zivotinje-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13b2479 e-con-full e-flex e-con e-child\" data-id=\"13b2479\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-30b15ab e-con-full e-flex e-con e-child\" data-id=\"30b15ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ae13e71 e-con-full e-flex e-con e-child\" data-id=\"ae13e71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eea02ce e-con-full e-flex e-con e-child\" data-id=\"eea02ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e862eab elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e862eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Re\u0161enje <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a247f1 e-con-full e-flex e-con e-child\" data-id=\"4a247f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ddda40 e-con-full e-flex e-con e-child\" data-id=\"5ddda40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44a5189 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"44a5189\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kao idealnu lokaciju za predstavljanje izabrali smo Ambasadu Italije u Beogradu, prostor koja je svojim ambijentom savr\u0161eno oslikavala vrednosti elegancije, tradicije i presti\u017ea koje The Merchant of Venice neguje. Komunikacionu strategiju usmerili smo na storytelling pristup, kroz koji smo u fokus stavili bogatu istoriju brenda, inspiraciju venecijanskim trgova\u010dkim rutama i vi\u0161evekovnu tradiciju italijanske parfimerije.<\/p><p>Na doga\u0111aju smo okupili predstavnike medija, influensere i poznavaoce parfema, koji su imali priliku da se upoznaju sa istorijom brenda,i ekskluzivnim mirisnim kolekcijama dostupnim na doma\u0107em tr\u017ei\u0161tu. Posebnu vrednost doga\u0111aju dalo je prisustvo vlasnika kompanije Marca Vidala, koji je u svom obra\u0107anju predstavio viziju brenda i zna\u010daj njegovog dolaska na srpsko tr\u017ei\u0161te.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec07d5c e-con-full e-flex e-con e-child\" data-id=\"ec07d5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7e0e53 e-con-full e-flex e-con e-child\" data-id=\"a7e0e53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6b27111 e-con-full e-flex e-con e-child\" data-id=\"6b27111\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67eb854 e-con-full e-flex e-con e-child\" data-id=\"67eb854\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-868f8f0 e-con-full e-flex e-con e-child\" data-id=\"868f8f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac32150 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ac32150\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rezultati<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11248c1 e-con-full e-flex e-con e-child\" data-id=\"11248c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-459003b e-con-full rep-modern-text e-flex e-con e-child\" data-id=\"459003b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39858e0 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"39858e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"rep-stats-list\">\n \t<li>Vi\u0161e od 100 besplatnih objava na dru\u0161tvenim mre\u017eama i 8 medijskih<\/li>\n \t<li>Doga\u0111aju je prisustvovalo vi\u0161e od 40 zvanica, uklju\u010duju\u0107i predstavnike medija, influensere i ljubitelje luksuznih mirisa.<\/li>\n \t<li>Predstavljene su klju\u010dne mirisne kolekcije brenda koje su dostupne u Lilly drogerijama \u0161irom Srbije i putem online prodaje.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a4f31 elementor-widget elementor-widget-html\" data-id=\"63a4f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nconst counters = document.querySelectorAll('.rep-count');\n\nconst animateCounter = (counter) => {\n  const target = +counter.getAttribute('data-target');\n  const duration = 1200; \/\/ ms\n  const stepTime = 16;\n  const totalSteps = duration \/ stepTime;\n  const increment = target \/ totalSteps;\n\n  let current = 0;\n\n  const update = () => {\n    current += increment;\n\n    if (current < target) {\n      counter.innerText = Math.floor(current);\n      requestAnimationFrame(update);\n    } else {\n      counter.innerText = target;\n    }\n  };\n\n  update();\n};\n\n\/* trigger kad u\u0111e u viewport *\/\nconst observer = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      animateCounter(entry.target);\n      observer.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.6 });\n\ncounters.forEach(counter => {\n  observer.observe(counter);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be9c654 e-con-full e-flex e-con e-child\" data-id=\"be9c654\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fbcf50c e-con-full ai-neural-hover e-flex e-con e-child\" data-id=\"fbcf50c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-142db85 img-wrap elementor-widget elementor-widget-image\" data-id=\"142db85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2449\" height=\"1633\" src=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Jovana-Arsic-Zbiljic.jpg\" class=\"attachment-full size-full wp-image-6469\" alt=\"\" srcset=\"https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Jovana-Arsic-Zbiljic.jpg 2449w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Jovana-Arsic-Zbiljic-300x200.jpg 300w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Jovana-Arsic-Zbiljic-1024x683.jpg 1024w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Jovana-Arsic-Zbiljic-768x512.jpg 768w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Jovana-Arsic-Zbiljic-1536x1024.jpg 1536w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Jovana-Arsic-Zbiljic-2048x1366.jpg 2048w, https:\/\/represent.rs\/wp-content\/uploads\/2026\/06\/Jovana-Arsic-Zbiljic-18x12.jpg 18w\" sizes=\"(max-width: 2449px) 100vw, 2449px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fc9ab7 e-con-full e-flex e-con e-child\" data-id=\"4fc9ab7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a1a56a e-con-full e-flex e-con e-child\" data-id=\"8a1a56a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6fe01f6 e-con-full e-flex e-con e-child\" data-id=\"6fe01f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47b7373 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"47b7373\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zaklju\u010dak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53a326e e-con-full e-flex e-con e-child\" data-id=\"53a326e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e47b9c1 e-con-full rep-modern-text e-flex e-con e-child\" data-id=\"e47b9c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-da377b7 e-con-full e-flex e-con e-child\" data-id=\"da377b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2c3d7 elementor-widget__width-initial rep-modern-text elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2d2c3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"rep-text-block\"><p>\u00a0Lansiranjem brenda The Merchant of Venice pokazali smo kako se kroz storytelling, pa\u017eljivo osmi\u0161ljeno iskustvo i strate\u0161ki vo\u0111enu komunikaciju mo\u017ee predstaviti luksuzni brend na novom tr\u017ei\u0161tu. Spajanjem bogatog italijanskog nasle\u0111a, presti\u017ene lokacije, relevantnih zvanica i jasno definisanih komunikacionih poruka kreirali smo doga\u0111aj koji je uspe\u0161no preneo klju\u010dne vrednosti brenda i pribli\u017eio njegovu jedinstvenu pri\u010du doma\u0107oj publici.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcca732 e-con-full e-flex e-con e-child\" data-id=\"bcca732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46a572 elementor-widget elementor-widget-html\" data-id=\"f46a572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nconst counters = document.querySelectorAll('.rep-count');\n\nconst animateCounter = (counter) => {\n  const target = +counter.getAttribute('data-target');\n  const duration = 1200; \/\/ ms\n  const stepTime = 16;\n  const totalSteps = duration \/ stepTime;\n  const increment = target \/ totalSteps;\n\n  let current = 0;\n\n  const update = () => {\n    current += increment;\n\n    if (current < target) {\n      counter.innerText = Math.floor(current);\n      requestAnimationFrame(update);\n    } else {\n      counter.innerText = target;\n    }\n  };\n\n  update();\n};\n\n\/* trigger kad u\u0111e u viewport *\/\nconst observer = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      animateCounter(entry.target);\n      observer.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.6 });\n\ncounters.forEach(counter => {\n  observer.observe(counter);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d618096 e-con-full e-flex e-con e-child\" data-id=\"d618096\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e21f55e rep-slider-wrap elementor-widget elementor-widget-shortcode\" data-id=\"e21f55e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1804e5be e-flex e-con-boxed e-con e-parent\" data-id=\"1804e5be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e6231c5 e-con-full e-flex e-con e-child\" data-id=\"2e6231c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe2c6c4 elementor-widget elementor-widget-html\" data-id=\"2fe2c6c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t <div class=\"rep-led-ticker-white__track\">\n    <div class=\"rep-led-ticker-white__group\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      <span>.sadr\u017eaj.<\/span>\n      <span>.eventi i AI u jednom sistemu.<\/span>\n      <span>.vi\u0161e industrija.<\/span>\n      <span>.fokus na merljivom ishodu.<\/span>\n    <\/div>\n\n    <div class=\"rep-led-ticker-white__group\" aria-hidden=\"true\">\n      <span>.PR.<\/span>\n      <span>.digital.<\/span>\n      <span>.sadr\u017eaj.<\/span>\n      <span>.eventi i AI u jednom sistemu.<\/span>\n      <span>.vi\u0161e industrija.<\/span>\n      <span>.fokus na merljivom ishodu.<\/span>\n    <\/div>\n  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33acdc7c e-flex e-con-boxed e-con e-parent\" data-id=\"33acdc7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4cbb0b6 e-con-full rep-cta-liquid e-flex e-con e-child\" data-id=\"4cbb0b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-263aee70 e-con-full e-flex e-con e-child\" data-id=\"263aee70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-364342cf e-con-full e-flex e-con e-child\" data-id=\"364342cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23770c4e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"23770c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spremni\u00a0kada\u00a0\nvi\u00a0budete\u00a0spremni\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41adf598 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"41adf598\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOd\u00a0hitnih\u00a0izazova\u00a0do\u00a0kvartalnih\u00a0ciljeva,\u00a0pretvaramo\u00a0ih\u00a0\nu\u00a0jasan\u00a0plan,\u00a0miks\u00a0usluga\u00a0i\u00a0operativni\u00a0model koji\u00a0ima\u00a0smisla\u00a0\nza\u00a0va\u0161\u00a0tim,\u00a0bud\u017eet\u00a0i\u00a0cilj.\u00a0\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d4eb393 e-con-full e-flex e-con e-child\" data-id=\"5d4eb393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed1ef31 elementor-invisible elementor-widget elementor-widget-html\" data-id=\"4ed1ef31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n      <a href=\"https:\/\/represent.rs\/kontakt\/\" class=\"rep-half-hero__btn3\" target=\"_blank\">\r\n        <span class=\"rep-half-hero__btn-pill\">\r\n          <span class=\"rep-half-hero__btn-label\">ZAKA\u017dI SASTANAK\r\n<\/span>\r\n        <\/span>\r\n\r\n        <span class=\"rep-half-hero__btn-circle\" aria-hidden=\"true\">\r\n          <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M7 17L17 7M17 7H9M17 7V15\"\r\n              stroke=\"black\"\r\n              stroke-width=\"2\"\r\n              stroke-linecap=\"round\"\r\n              stroke-linejoin=\"round\"\/>\r\n          <\/svg>\r\n        <\/span>\r\n      <\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1759ab9f e-con-full rep-cta-liquid e-flex e-con e-child\" data-id=\"1759ab9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f232eff elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"2f232eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"hero-chat hero-chat--consult\">\r\n  <div class=\"liquid liquid-1\"><\/div>\r\n  <div class=\"liquid liquid-2\"><\/div>\r\n  <div class=\"liquid liquid-3\"><\/div>\r\n\r\n\r\n  <div class=\"hero-layout\">\r\n    <div class=\"hero-left\">\r\n    \r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<script>\r\n(function () {\r\n  const container = document.querySelector('.hero-chat');\r\n  if (!container) return;\r\n\r\n  const prefersReduced = window.matchMedia('(prefers-reduced-motion: reduce)').matches;\r\n  if (prefersReduced) return;\r\n\r\n  const liquids = [\r\n    { el: container.querySelector('.liquid-1'), rangeX: 140, rangeY: 90, baseScale: 1.00, scaleAmp: 0.14, rotateAmp: 7, speed: 0.00042, offset: 0.1 },\r\n    { el: container.querySelector('.liquid-2'), rangeX: 110, rangeY: 80, baseScale: 0.94, scaleAmp: 0.12, rotateAmp: 6, speed: 0.00034, offset: 1.7 },\r\n    { el: container.querySelector('.liquid-3'), rangeX: 150, rangeY: 95, baseScale: 1.06, scaleAmp: 0.16, rotateAmp: 8, speed: 0.00038, offset: 2.9 }\r\n  ].filter(item => item.el);\r\n\r\n  if (!liquids.length) return;\r\n\r\n  const state = {\r\n    mouseX: 0,\r\n    mouseY: 0,\r\n    targetMouseX: 0,\r\n    targetMouseY: 0,\r\n    active: false,\r\n    raf: null,\r\n    visible: false,\r\n    rect: null\r\n  };\r\n\r\n  function lerp(a, b, t) {\r\n    return a + (b - a) * t;\r\n  }\r\n\r\n  function clamp(v, min, max) {\r\n    return Math.max(min, Math.min(max, v));\r\n  }\r\n\r\n  function dist(x1, y1, x2, y2) {\r\n    const dx = x2 - x1;\r\n    const dy = y2 - y1;\r\n    return Math.sqrt(dx * dx + dy * dy);\r\n  }\r\n\r\n  function updateRect() {\r\n    state.rect = container.getBoundingClientRect();\r\n  }\r\n\r\n  function getLocalPoint(clientX, clientY) {\r\n    if (!state.rect) updateRect();\r\n\r\n    return {\r\n      x: clientX - state.rect.left - state.rect.width \/ 2,\r\n      y: clientY - state.rect.top - state.rect.height \/ 2\r\n    };\r\n  }\r\n\r\n  function setPointer(clientX, clientY) {\r\n    const p = getLocalPoint(clientX, clientY);\r\n    state.targetMouseX = p.x;\r\n    state.targetMouseY = p.y;\r\n    state.active = true;\r\n  }\r\n\r\n  function onPointerEnter(e) {\r\n    updateRect();\r\n    setPointer(e.clientX, e.clientY);\r\n    startAnimation();\r\n  }\r\n\r\n  function onPointerMove(e) {\r\n    setPointer(e.clientX, e.clientY);\r\n  }\r\n\r\n  function onPointerLeave() {\r\n    state.active = false;\r\n    state.targetMouseX = 0;\r\n    state.targetMouseY = 0;\r\n  }\r\n\r\n  function animate(now) {\r\n    if (!state.visible) {\r\n      state.raf = null;\r\n      return;\r\n    }\r\n\r\n    const ease = state.active ? 0.08 : 0.035;\r\n    state.mouseX = lerp(state.mouseX, state.targetMouseX, ease);\r\n    state.mouseY = lerp(state.mouseY, state.targetMouseY, ease);\r\n\r\n    liquids.forEach((item, index) => {\r\n      const t = now * item.speed + item.offset;\r\n\r\n      const waveX = Math.sin(t) + Math.sin(t * 0.57 + index * 0.9) * 0.6;\r\n      const waveY = Math.cos(t * 0.86 + index) + Math.sin(t * 0.43 + index * 1.2) * 0.55;\r\n      const waveScale = Math.sin(t * 1.24 + index * 0.7);\r\n      const waveRotate = Math.cos(t * 0.92 + index * 0.8);\r\n\r\n      const driftX = waveX * item.rangeX;\r\n      const driftY = waveY * item.rangeY;\r\n\r\n      const currentX = driftX;\r\n      const currentY = driftY;\r\n\r\n      const influenceRadius = 220;\r\n      let proximity = state.active ? 1 - dist(state.mouseX, state.mouseY, currentX, currentY) \/ influenceRadius : 0;\r\n      proximity = clamp(proximity, 0, 1);\r\n      proximity = proximity * proximity * (3 - 2 * proximity);\r\n\r\n      const localShrink = 1 - proximity * 0.62;\r\n      const localFade = 1 - proximity * 0.78;\r\n\r\n      const pullX = clamp((state.mouseX - currentX) * proximity * 0.16, -22, 22);\r\n      const pullY = clamp((state.mouseY - currentY) * proximity * 0.16, -18, 18);\r\n\r\n      const scale = (item.baseScale + waveScale * item.scaleAmp) * localShrink;\r\n      const rotate = waveRotate * item.rotateAmp + proximity * 8;\r\n      const opacity = (0.22 + (waveScale + 1) * 0.10) * localFade;\r\n\r\n      item.el.style.transform =\r\n        `translate3d(${(driftX + pullX).toFixed(2)}px, ${(driftY + pullY).toFixed(2)}px, 0)\r\n         rotate(${rotate.toFixed(2)}deg)\r\n         scale(${Math.max(0.01, scale).toFixed(3)})`;\r\n\r\n      item.el.style.opacity = opacity.toFixed(3);\r\n      item.el.style.setProperty('--p', proximity.toFixed(3));\r\n    });\r\n\r\n    state.raf = requestAnimationFrame(animate);\r\n  }\r\n\r\n  function startAnimation() {\r\n    if (!state.raf && state.visible) {\r\n      state.raf = requestAnimationFrame(animate);\r\n    }\r\n  }\r\n\r\n  function stopAnimation() {\r\n    if (state.raf) {\r\n      cancelAnimationFrame(state.raf);\r\n      state.raf = null;\r\n    }\r\n  }\r\n\r\n  const observer = new IntersectionObserver((entries) => {\r\n    entries.forEach(entry => {\r\n      state.visible = entry.isIntersecting;\r\n\r\n      if (state.visible) {\r\n        updateRect();\r\n        startAnimation();\r\n      } else {\r\n        stopAnimation();\r\n      }\r\n    });\r\n  }, {\r\n    threshold: 0.08\r\n  });\r\n\r\n  observer.observe(container);\r\n\r\n  container.addEventListener('pointerenter', onPointerEnter, { passive: true });\r\n  container.addEventListener('pointermove', onPointerMove, { passive: true });\r\n  container.addEventListener('pointerleave', onPointerLeave, { passive: true });\r\n\r\n  window.addEventListener('resize', updateRect, { passive: true });\r\n  window.addEventListener('scroll', updateRect, { passive: true });\r\n\r\n  document.addEventListener('visibilitychange', function () {\r\n    if (document.hidden) {\r\n      stopAnimation();\r\n    } else if (state.visible) {\r\n      startAnimation();\r\n    }\r\n  });\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MIRIS VENECIJE U BEOGRADU PROMOCIJA PARFEMA The Merchant of Venice je luksuzni parfemski brend inspirisan bogatom istorijom i tradicijom venecijanske umetnosti parfimerije. Nastao iz vizije porodice Vidal, \u010dija se ekspertiza prenosi ve\u0107 vi\u0161e od jednog veka, brend o\u017eivljava nasle\u0111e Venecije kao jednog od najva\u017enijih trgova\u010dkih i kulturnih centara Evrope. Inspiraciju crpi iz drevnih pomorskih ruta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-6464","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/6464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/comments?post=6464"}],"version-history":[{"count":18,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/6464\/revisions"}],"predecessor-version":[{"id":6488,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/posts\/6464\/revisions\/6488"}],"wp:attachment":[{"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/media?parent=6464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/categories?post=6464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/represent.rs\/en\/wp-json\/wp\/v2\/tags?post=6464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}