Integrated Communications Agency
An ecosystem integrating strategy, production, and distribution, supported by AI and data, with people and ideas as foundations.
We haven’t grown to be bigger.
We’ve grown to be more relevant.
We started as a PR agency. We’ve learned how to build trust, protect reputation, find the right word when it’s needed the most.
But the world has changed. The media has changed. Attention has changed. The way how people choose, believe, share, challenge, and make decisions has changed. Therefore, we’ve changed as well.
Today, Represent Communications is an integrated communications system – a merging point of strategy, creativity, production, distribution, technology, and understanding of audience. Not because it is a trend, but because it is the only way for communication to really work.
We don’t believe in communication for the sake of communication. We believe in ideas that resolve an issue. In messages that motivate people. In campaigns with relevance. In content that is not only attractive, but also accurate, timely, and powerful. In solutions that know where to appear, whom to address, and what result they need to produce.
Therefore, we operate in more than one area today. We build reputation. Lead brands through change. Connect strategy and execution. Develop creative work that attracts attention, digital that delivers performance, event that leave a trace, video that conveys emotion, ESG communications that carry responsibility, employer branding that gathers the right people.
We utilise media channels carefully. Use technology responsibly. Apply innovation when they bring a real value.
We do all this because there is no universal solution for every challenge. There is only the right solution for the right moment.
Culture combining high standards and human approach
Our Key Competencies
Consulting & Strategy
We develop communication, creative, and business strategies that connect corporate goals with audience’s needs, creating a clear pathway from an idea to a result.
Digital Analytics
Social listening, industrial and topic reports, dashboards and analyses assisting in making better communication decisions.
Digital Marketing & Performance
Digital strategies, social media, SEO, SEM, content, and lead generation. We devise a pathway from attention to action and monitor it through data.
Event management
Conferences, events for external and internal public, forums, B2B/B2C activations. From an idea and production to overall visitor experience.
Creative Work & Design
Creative concepts, campaigns, and visual identity carrying a message through channels, clearly and distinctively.
Video Production
Corporate, promo, or video for internal public, 2D/3D animation, live and short form formats. Content suitable to how audience follows and adopts information today.
AI Optimisation
We combine GEO/AEO, standard SEO and Digital PR so that a brand and a company appear in AI system answers and as a quoted source.
PR & Reputation Management
Corporate and brand PR, media relations, crisis communication, and work with internal and external stakeholders, with clearly defined goals and precise messages.
ESG & Sustainability
Employer Branding
Awards and Recognitions
We perceive awards not as an objective on its own,
but as a result of our work.
Silver award
Public relations in institutions, associations, and non-governmental organizations – Who’s Eating Your Liver
Bronze award
Corporate social responsibility – Gliss Self-Confidence Program
Silver award
Event communication - 361 Degrees Joker 1 Sneakers Launch
UEPS - Association for Market Communications of Serbia - Gold award
AI-supported campaign, ad for copywriter
IAB MIXX Awards Serbia 2024: 1st place
Employer Branding for the “Able to Sell This Product” campaign
Disrupt
Category of communications in the banking sector for Banca Intesa In Bank Account for Youth
Croatian Association of Public Relations HUOJ - Gold award
Digital communication for Addico Bank
The best brand promotion
361 Degrees
UEPS - Association for Market Communications of Serbia - Gold award
AI-supported campaign, AI ad for designer
UEPS - Association for Market Communications of Serbia - Gold award
Direct marketing, Addico Bank, Phishing bait for journalists
UEPS - Association for Market Communications of Serbia – Silver award
Brand PR, Addico Bank, Phishing bait for journalists
UEPS - Association for Market Communications of Serbia - Bronze award
Brand PR, Nestlé Adriatic S, Applause for Parenthood Champions
UEPS - Association for Market Communications of Serbia - Bronze award
Identity Creation, Zillion Film, Tunnel, Stories Impossible to Ignore
Silver award
Award for event organization for Schneider Electric
KAKTUS
Individual Works category, Execution, designer job vacancy ad
KAKTUS Talents Awards
Creative Use of the Media
Croatian Association of Public Relations HUOJ
Award for SMEs for Eco Natura 3D House of Future
Croatian Association of Public Relations HUOJ
Award for PR campaign for Ball Packaging
KAKTUS
Event category for client Roche
KAKTUS
BTL category for client Eco Natura
KAKTUS
Direct marketing category for client ReCan Foundation
KAKTUS
PR category for client Coca-Cola
PR Agency of the Year
Corporate communications – Large companies (Hemofarm – sustainable development), Corporate communications – MSP
PR Agency of the Year
Corporate communications (Rosa – “10th Anniversary”), Crisis communications (“Women’s Expedition to the Himalayas”), CSR projects “Helping Those in Need” for Delhaize Serbia
The Most Successful Agency
Taboo magazine, “Full Steam Ahead” Award
Superbrands of Serbia business Communications
Corporate Superbrand category
Serbian Public Relations Society
Agency of the Year; Corporate communication for SMEs; CSR documents
Serbian Public Relations Society
Agency of the Year; Brand PR communications; CSR communications; Innovative use of new technologies
Serbian Public Relations Society
Agency of the Year; Innovative use of new technologies
Serbian Public Relations Society
Agency of the Year; Innovative use of new technologies
Serbian Public Relations Society
Agency of the Year; Innovative use of new technologies; Best media relations per journalists’ choice
People, Community, Knowledge
Our team interconnects experts from multiple disciplines and markets. We cultivate the culture of learning, exchange of know-how and flexibility, believing that the best results come from the teams who are able to listen, cooperate and grow together.
Bora Miljanović
CEO
Jovana Cakić
Executive Director
Monika Milinković
Business Operations Director
Emilija Zaevska
Business Development
Director
Tamara Ivanković
PR Director
Katarina Milanović
Head of Video
Stanko Kostadinović
Head of Event & BTL
Vladimir Ćosić
Creative Director
Marija Mijatović
Head of Digital
Mirjana Nikolić
Client Service Director
Ana Simović
Client Service Director
Ana Roland
Client Service Director
Our Stories That Audience Remembers
We Are Part of the Represent System
The network that goes beyond the agency – know-how, content and community.
Represent Communications Belgrade is the core of the Represent System, which is much more than a communications agency. It represents a one-stop solution for companies aiming to strengthen their voice and impact. From four Represent Communications agencies to Represent Academyto the Digital Lifemedia house, the Represent System has built a unique network of services, assisting brands in excelling on the local, regional and global level.
The Represent System’s goal is simple – helping companies succeed by attaining three key goals: building of reputation, business growth, and leadership improvement.