People, culture and messages working in the same direction
We perceive employer branding and internal communications as an integrated system, supporting companies in shaping their role of an employer more clearly, attracting the right talent, and building a culture internally which is consistent with what they communicate externally.
When strategy, campaigns, recruitment marketing and internal communication are harmonised, the company is more transparent for candidates, more stable for employees, and safer in periods of growth, change, or intensified pressure.
What We Do
Employer Branding Strategy
Clear direction for employer brand.
We devise an employer branding strategy which is aligned with corporate culture, business goals and profiles of talents you aim to attract and retain. It includes defining EVP, key messages, tone, target groups, and communication directions suitable for various channels and formats.
When a strategy is well defined, employer brand has a stable foundation for further development, with communication becoming more transparent, consistent and easier to apply through internal and external activities.
Employer Branding Campaign Development
Campaigns turning corporate culture into credible communication.
We devise employer branding campaigns that help corporate culture, values and employee experience obtain an authentic and distinctive shape, relevant for the audience we address.
This may include visual direction, campaign messages, employee stories, video and photo content, as well as diverse creative assets that make the employer brand visible and consistent through multiple points of contact.
Recruitment Marketing
Visibility towards talents of relevance for growth.
In recruitment marketing, we utilise digital channels, social media, campaigns, advertising platforms, and careers hub logic in order to increase visibility of an employer brand and to reach the audience that suits recruitment requirements.
We aim to harmonise ads, landing pages, content and campaigns with a broader employer branding direction, so that communication towards candidates is not only functional, but also transparent, distinctive and relevant.
Internal Branding
Matching what a company lives internally and communicates externally.
We develop internal branding in a manner that what a company communicates externally has a foothold in employee experience internally. This includes internal messages, onboarding logic, internal channel dynamic, leadership and change communication, along with content and activations that make the culture visible in day-to-day operations.
When internal culture and external image are better harmonised, the sense of belonging, employee engagement and employer brand stability increase over time.
How We Approach This Service
Employer branding and internal communications provide the highest value when they are not a separate task, but part of a broader communication and business picture.
Therefore, we integrate this service in culture, leadership, content and channels utilised by a company to build relations with both candidates and employees on a daily basis. When these elements are interconnected, messages become more purposeful and a system becomes more stable and easier to develop further.
