ADDICO BANK  VACCINATION AGAINST SCAMS

SHOCKING: WE TRICKED JOURNALISTS AND GOT FREE ARTICLES!

And we tricked other people as well. The only consequence was education about the Internet scams.

Challenge

In 2021, 241,900,915 malware or phishing emails were detected.

Addico Bank aimed to educate the population in regard to the growingly present Internet scams, but in a way that was not boring, as no one would be interested in it.

Solution

We designed an elaborate scam campaign on various channels (billboards, banners, emails, website addresses, etc.), functioning upon all the principles of the actual Internet scams.

Results

0 media reports, in the value of EUR 109,600
0 clicks on the educational website
0x more clicks on banners compared to an average GDN campaign
0  event and education course for journalists

Conclusion

Addico Bank created a rewarded campaign, demonstrating how an Internet scam functioned in practice.

We educated both the general public and journalists how not to be tricked into Internet scams.

If you are otherwise hooked on good ideas, contact us to smash the Internet together.