BACK TO THE ‘80s FRIKOM
Frikom is a brand specialised in the production and distribution of ice creams and frozen food. It maintains the leadership position with constant innovation and creativity of its product portfolio.
Challenge
The goal was to promote a new look of the Frikom brand ice cream on social media and evoke a feeling of nostalgia for the good old times.
Solution
We created stop-motion animations in the duration of 15 to 20 seconds that were completely hand-drawn or cut out of paper. This type of production is unique in the region and only Represent Communications has it in its portfolio. Animations had a total of one million views on Frikom social media channels.
Results
- Preko0 pregleda na Instagramu i YouTube-u
- Good old times became a new hot topic
Conclusion
Frikom Soft Ice Cookie demonstrated that seasonal perception of a brand could change when a product was presented via sufficiently imaginative, relevant, and visually appealing content. Through a stop-motion video series, the winter dessert obtained its own world, narrative and reason to be noticed outside the expected summer context.
This project confirmed that a good creative format could move boundaries of a category, familiarise audience with a new product and turn simple innovation into the content people wanted to see, remember, and share.